SR. Data Analyst – AD OPS

Job Category: Data Analyst/Ad Ops
Job Type: Full Time
Job Location: Remote
Company: UWG


The Sr. Data Analyst is responsible for managing the trafficking, delivery, optimizations, and reporting of digital ad campaigns for multiple publisher clients within a team environment. The Sr. Data Analyst will work with ad ops team members and cross functional team to address and resolve all ad ops issues in a timely manner. The Sr. Data Analyst will also work very closely with partner contacts  and internal teams on a regular basis to ensure that insertion orders and traffic instructions are clearly understood, creatives are tested and appr oved, and that all campaign deliverables are being met.


  • Perform all duties of ad operations including campaign set-up and execution, generating and testing ad tags for campaign launches, trafficking, troubleshooting, campaign optimizations, and reporting.
  • Complete quality assurance and testing of creative assets to ensure proper functionality across browsers, platforms, and devices.
  • Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting.
  • Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to internal and external teams.
  • Communicate with vendors to ensure the proper set-up and deployment of campaigns.
  • Liaise with the digital account team to ensure accurate reporting, optimization, and fulfillment of campaign delivery.
  • Maintain records of creative assets and internal documents that track proposals and campaign execution.
  • Use best practices to recommend budget pacing and optimize for performance where necessary.
  • Perform reconciliations between media plans and 3rd party ad delivery.
  • Provide recommendations and solutions to quickly resolve technical issues.
  • Identify workflow opportunities to implement solutions that increase effectiveness and efficiencies.

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