Measuring Trust with Cadillac’s Melissa Grady Dias

Cadillac’s Chief Marketing Officer, Melissa Grady Dias

Cadillac’s Chief Marketing Officer, Melissa Grady Dias, sits down with Edelman’s Yannis Kotziagkiaouridis to talk about how she measures trust in one of the world’s most iconic automobile brands. “Emotion is so important to us…driving emotional demand for our brand,” she says.

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