Rare Beauty’s Katie Welch on Marketing a Welcoming Beauty Brand

Katie Welch, the Chief Marketing Officer at Rare Beauty, joins Amanda Edelman, COO of Edelman’s Gen Z Lab, to discuss building a welcoming beauty space through Selena Gomez’s viral makeup company. “If we could be a brand that facilitates connection so that people feel welcome, that makes a difference,” Welch says. For more trust insights, sign up for Edelman Trust Institute’s newsletter, The Trust Report: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

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