The Branded Content Series Premieres Dec. 16 with Holafly as the Presenting Sponsor

ReachTV—the home of live sports & TV for 50+ Million travelers a month—today announced a groundbreaking new original branded content series “This Is How I Airport” starring superstar content creator Khaby Lame, the world’s most followed person on Tiktok, and presented by Holafly.

The first-of-its-kind multi-platform travel series will be broadcast beginning Monday, Dec. 16 in a long-form 30-minute format at over 90 airports across the country on Reach TV’s expansive network in over 2,400 airport gates and 750 venues, and in 60 and 90-second formats on TikTok, Instagram Reels, YouTube Shorts, and more.

In This is How I Airport, Khaby showcases his unique approach to navigating airports, pulling back the curtain for fans and revealing his diverse travel routines like his quests for snacks and security line hacks, plus his personal tips, tricks, and a comical approach to how he and his celebrity friends “airport.”

“I’m excited for everyone to see the collaboration between me, Holafly, and ReachTV,” said Khaby. “It was a great time working with everyone on ‘This is How I Airport’ and I had fun filming in the Atlanta airport with the team.”

“Khaby is one of the most influential people on the planet and an entertainment figure who ‘airports’ as good as anyone,” said ReachTV Founder & CEO Lynnwood Bibbens. “Launching this series with Khaby who’s an absolute star and Holafly as brand partner on both our physical airport screens and across social platforms will show people new and exciting ways to airport while staying connected with Unlimited Data during their travels.”

“The Holafly collaboration with Khaby Lame and Reach TV is bringing the travel journey to life. With our unlimited data eSIMs, we’re helping travelers stay connected and enjoy peace of mind during their travels. We’re excited to showcase ‘How Do You Airport’ and can’t wait to see it broadcast live across the USA.” said Pedro Maiquez Hernandez, CMO of Holafly.

This is How I Airport joins ReachTV’s programming line-up that features 9+ hours of live sports every day from the NFL, NBA, ACC Football and Basketball, PAC 12 Football and Basketball, HBCU Sports from HBCU+; plus live programming from Bloomberg, The Rich Eisen Show, Lights Out Sports TV, Fintech.TV; and ReachTV originals with Maria Menounos, Bill Rancic, AJ Andrews, and more.

About ReachTV

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.

About Khaby Lame

Khaby Lame is an Italian influencer from Senegal and the world’s most-followed person on TikTok, who rose to fame through his short comedic clips where he spoofs internet “life hacks” without ever saying a word. Through animated shrugs and expressive eyes, Lame entertains hundreds of millions across languages, borders and cultures, and has created content with A-listers like Matt Damon, Robert Downey Jr., Tom Cruise, and even has his own character in Fortnight. As Khaby’s fame grows, his goal is to spread global positivity and laughter to his ever-growing audience.