Region: AWNewYork

Illustration of Gen Z people watching television via Roku device

What to Know About Gen Z Streaming Behaviors

With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.

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Introducing #TwitterPrism

Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans.

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A Reality Check for the Post-Cookie World

Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.

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Lessons from the Unicorns of New York City

At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories. 

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Taking a Holistic Approach to Reaching Fragmented TV Audiences

Those who participate in a balanced collaborative ecosystem will be able to grow addressability across video and TV environments, create new and high-value first-party audiences, and overcome historic silos between linear, digital video, and CTV to measure and value holistically and at pace with modern viewing habits for the first time.

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Activate Your Brand Purpose to Inspire Consumer Action

If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.

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A Conversation with Nestlé on the ROI of Inclusivity

The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important.  

advertising week learn new york trends report presented with amobee from Advertising Week Learn

Advertising Week New York 2021 Trend Report

This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.

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Data Collaboration is a Competitive Necessity

While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.

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