Reset, the Podcast: Anna Bateson, CEO, Josh Wood Colour

Anna Bateson

Today Suki (Founder & CEO Let’s Reset) talks to Anna Bateson, a brand expert and CEO at Josh Wood Colour, a fast growing British brand. She is also someone who puts the customer first and last in everything she does. Suki and Anna chat about why the customer is so important and how to build an organisation that is truly customer centric. Anna explains why she believes that trust, transparency and respect are the cornerstones of any business and why, in the end, teams win and individuals rarely do. During their conversation, Anna reveals her secret sauce as a leader. Making sure that organisations focus on how they do things, not just what they do. Because, she says, consumers can smell a mile away companies that say one thing and do the other. It’s a great reminder for all of us.

Reset The podcast is part of Let’s Reset in partnership with Advertising Week and is sponsored by Lyre’s Spirit Company – to obtain your Lyre’s Non Alcoholic spirits discount. To join Let’s Reset+ click For more information about Let’s Reset go to

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