Sandra Sucher on How Companies Build, Lose & Regain Trust

“The headline here is that lost trust can be regained,” says Sandra Sucher, Professor of Management Practice at Harvard Business School. In conversation with Edelman Trust Institute Executive Director Justin Blake, Sucher unpacks the 2022 Trust Barometer, sheds light on her latest findings and makes clear that trust — at the personal or corporate level — is impossible without vulnerability. “Trust is built from the inside, out,” she argues.

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