Spotless: Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo

As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo, would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune in for more on how PepsiCo uses data to learn more about its consumers, the link between product innovation and media, and how long-standing partnerships have helped the brand grow.

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