Edelman’s Smita Reddy is joined by Ben Crook, Unilever’s Vice President/GM for Condiments and Dressings in North America. Ben takes listeners behind the scenes of Hellmann’s Super Bowl commercial and discusses how the brand hopes to tackle the issue of food waste. “This is a very trusted brand and it’s got a long-standing heritage,” he says. “But what we’re more interested in is making an impact.”
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