Bringing Poppin’ Fresh back to his primitive roots might be the nostalgia the world needs right now.
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.
Halloween cereal enthusiasts, get ready to scream your spooktacular hearts out! It is the start of August 2022 and General Mills’ Monster Cereals are back earlier than ever.
What happens when there’s a Toys”R”Us inside every Macy’s?
Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.
The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her. Or sing the bundle song that she’s thinking about. You know the one!
Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.
In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.
How did Ollie become the mascot for a donut company? Read on to meet Ollie, learn about his origin story, and find out what it means to be part of “Quack Gives Back.”
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022.
Then and now, follow along our timeline for a look back at the Sour Patch Kids and their evolution over the decades.
The Energizer Bunny is back — only this time he’s hopping to a true crime case. Get your magnifying glass and looking eyes emoji ready for this one.
Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.
If a brand must question whether they should have a mascot, they may already know the answer.
Cracker Jack is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
Making an IRL Lily swap, as it turns out, isn’t as easy as AT&T makes it to swap out smartphones.
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
The official mascot for the FIFA Under-17 Women’s World Cup 2022 is named Ibha. Ibha is a lioness. Her name translates to “one with good vision or judgment” in the Khasi language typically spoken in northeast India.
Originally, Duo started off as a logo. He didn’t have an expression on his face. When he finally did receive an expression, it wasn’t cute. It was described as… creepy.
For the first time, the beloved Lucky Charms mascot is bringing breakfast lovers, and readers, into his magical world in a new book called “The Magic Inside.”
From the E*Trade baby emerging out of retirement to a rare appearance from a McDonald’s icon, here’s a look at all the characters that made Super Bowl LVI commercial appearances.