The Sonic Truth: Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo

How the Tostitos brand has amplified the use of audio in their marketing mix

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make the best dinner guest, and more!

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