The Sonic Truth: Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio

Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and measurement of their audio ads, the role that the powerful channel will play in their current and long-term advertising strategy, and more. Welcome back to The Sonic Truth.

Subscribe: Apple Podcasts • Google PlaySpotify

Podcast Player:

The All Access membership allows you to discover 500+ hours of best in class thought leadership