The Sonic Truth: The Sound of Confidence with SmileDirectClub

Presented with

Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve.

On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality that the company is evoking in a comprehensive audio strategy that includes a new sonic logo. Listen to their conversation with Scott Simonelli to learn more about the process and how they leveraged data along the way. 

Subscribe: Apple Podcasts • Google PlaySpotify

SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership