The TrustMakers Special: The Story Behind Choco Taco’s Final Act

A photo of Tracy Shepard-Rashkin

Follow behind the scenes as Edelman’s Smita Reddy talks with Klondike’s Tracy Shepard-Rashkin about the ice cream discontinuation that shook the internet, and how the brand decided to respond. “Brands like Klondike have to discontinue products all the time. Flavors come and flavors go usually without much muss and fuss. We knew Choco Taco would be different… But we certainly had no idea of the caliber of the public outcry that was about to come our way,” Tracy says.

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