The Growing Role of Business in Society in 2022 with BlackRock’s Frank Cooper

Frank Cooper III, Global Chief Marketing Officer of BlackRock

This week, CEO Richard Edelman speaks with Frank Cooper III, Global Chief Marketing Officer of BlackRock, to unpack the findings of the recently released 2022 Edelman Trust Barometer Report. Among all institutions studied, business was revealed as the big trust winner of this year’s report, while government and media were seen to be fueling a cycle of distrust. Richard and Frank discuss the societal obligations now incumbent on business to help pick up the slack. As Frank notes: “Business can’t do it alone. We need government to step up and fill the void.” Check out the full report here:


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