The Cost of Values with DoorDash’s Kofi Amoo-Gottfried (Live from Advertising Week New York)


Join Edelman’s Smita Reddy as she sits down with Kofi Amoo-Gottfried, CMO of DoorDash, for the Season Two premiere live at Advertising Week New York. Smita and Kofi discuss DoorDash’s framework for engaging in social issues, their approach to empowering local economies through Neighborhood of Good, and how they differ from other tech companies. “Values have a cost – they’re not free. If you’re going to take a stance, you have to be prepared that it’s going to come with part of your constituent base that’s not aligned. But we feel confident that so long as it’s true to the business we’re building, empowering local communities and equality of opportunity, we’ll take the flack,” Kofi says.  


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