NYU Professor Tensie Whelan on How Sustainable Brands Earn Trust

Tensie Whelan, Director of the NYU Stern Center for Sustainable Business

Justin Blake, Executive Director of the Edelman Trust Institute, is joined by Tensie Whelan, Director of the NYU Stern Center for Sustainable Business, for a conversation on how businesses can become more trusted to address climate change. “We need to shift people’s thinking and have them understand that sustainability can actually be a contributor to the core attributes of a product and help it be a better product,” she says.

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