Meet The TrustMakers with 5S Diversity’s Antonio Lucio

Antonio Lucio

What does it to take to build trust in 2022? For our first episode, Richard Edelman, CEO of Edelman, talks with Antonio Lucio, former Global CMO of some of the world’s most recognizable brands including Visa, HP and Facebook, and currently the Founder and Principal of 5S Diversity and Executive Fellow at Yale School of Management. Richard and Antonio focus on the role business must play as today’s most trusted institution, the significance of brands in people’s lives, and how they can address societal issues with purpose-driven action.


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