Taylor Lorenz on Building Trust with Gen Z

Taylor Lorenz

Former New York Times technology reporter Taylor Lorenz busts myths about Gen Z in a wide-ranging conversation with Jackie Cooper, Edelman’s Global Chief Brand Officer. Lorenz, whose nuanced reporting has earned her the trust of many Gen Zers, offers her insights on everything from the Birds Aren’t Real Movement to fake news to how brands can harness the power of Gen Z content creators. “I like to think of myself less as a gatekeeper, and more as a conduit” to Gen Z, Lorenz says.

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