Uncommon Thinking: Branding With Hart – Getting to the “Hart” of Consumer Interest

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African culture has driven an explosion of strategic investments from entertainment brands looking to reach a projected audience of 15 million video-on-demand consumers by 2026. In this session from Advertising Week Africa, Amazon and Hartbeat talk about the upcoming global Prime Video release of Die Hart The Movie and the importance of consumer power in Africa — especially South Africa.


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