Uncommon Thinking: FaZe Clan on the Intersectionality of Gaming, Content and Brand Partnerships

eSports have revolutionized the gaming industry and redefined the role of gaming in mainstream culture. In this episode of Uncommon Thinking, we join the world’s most influential esports organization, FaZe Clan, in a discussion around the intersectionality of gaming, media and entertainment, and how brands are forging best-in-class partnerships to integrate the space in a meaningful way.

Chapters:

  • 04:53 – 08:08 – Nate Hill on his role as a professional gamer

  • 08:08 – 13:08 – What was it like being invited to the red carpet for the premiere of Doom?

  • 13:08 – 17:40 – How did you come up with the idea of partnering with McDonald’s?

  • 17:48 – 20:15 – The future of streamers and content creators

  • 20:15 – 22:44 – What is next in the metaverse?

  • 22:45 – 25:03 – The crossover of gaming into mainstream culture

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