Uncommon Thinking: How Diversity Changes the Advertising Business in the Future

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How will the advertising business of the future create innovation and new solutions? Among the various driving forces, we focus on diversity. As seen in the surveys, there is a correlation between diversity and productivity in an organization, it is believed that having a variety of perspectives can increase the possibilities of new ideas and improve the overall performance of the organization. That is why it is important to create a corporate culture that embraces diversity. In this panel discussion, members of the Dentsu Japan Network who are actively at the forefront of marketing will discuss future possibilities created by diversity.

Chapters:

  • 00:52 – 02:22 – How Diversity will Change the Advertising Business
  • 02:24 – 04:46 – What does diversity in the workplace mean?
  • 04:47 – 07:16 – How does diversity play into Dentsu’s business
  • 07:16 – 18:39 – What does diversity mean for your career or for your team
  • 18:39 – 21:39 – The small business performance of diverse workplaces
  • 21:40 – 27:14 – Working in Japan and Dentsu
  • 27:14 – 28:55 – How has Dentsu’s working environment changed?

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