What happens when M&M’s meet The Marvelous Mrs. Maisel?
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
In this session, from Advertising Week Europe 2022, we unpack this first-of-its-kind collaboration.
Chapters:
- 00:30 – 00:48 – M&M’s meets The Marvelous Mrs Maisel
- 03:31 – 05:39 – Why video is central to Mars Wrigley’s strategy
- 05:40 – 08:42 – How the M&M Unpack campaign came to life
- 08:42 – 15:51 – Elements that supported and amplified the campaign
- 15:52 – 17:40 – How brand voice comes into play
- 17:40 – 21:09 – Media performance evaluation
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