Uncommon Thinking: Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without

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What happens when M&M’s meet The Marvelous Mrs. Maisel?

Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.

In this session, from Advertising Week Europe 2022, we unpack this first-of-its-kind collaboration.


  • 00:30 – 00:48 – M&M’s meets The Marvelous Mrs Maisel
  • 03:31 – 05:39 – Why video is central to Mars Wrigley’s strategy
  • 05:40 – 08:42 – How the M&M Unpack campaign came to life
  • 08:42 – 15:51 – Elements that supported and amplified the campaign
  • 15:52 – 17:40 – How brand voice comes into play
  • 17:40 – 21:09 – Media performance evaluation


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