In this special edition of Uncommon Thinking, recorded as part of our AWAdvance video series and presented by Quantcast, hear multiple perspectives on why this shift away from the cookie is an opportunity for innovation and growth and learn how you can embrace innovation and enter the next chapter of advertising on the open internet. The time to prepare is now.
Chapters:
- 00:29 – 02:23 – Ruth Mortimer on the future of advertising on the open internet
- 02:23 – 06:56 – An overview of the cookie-less future
- 06:57 – 08:30 – Cookie deprecation in Firefox
- 08:30 – 10:48 – What have they learned so far?
- 10:49 – 12:35 – Where do they think this space is going?
- 12:35 – 22:51 – What are some tips for agencies applying this to the real world?
- 22:51 – 27:48 – What are clients doing to prepare for the end of cookies?
- 27:48 – 31:18 – How does first party data play a big role in how they partner?
- 31:18 – 35:46 – The work that they’ve been doing with Quantcast
- 35:46 – 41:50 – What insights have you been able to gain from using the Quantcast platform?
- 41:50 – 45:26 – Advice for the future
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