Uncommon Thinking: The Creator Connection – The Evolution of Brand Building

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As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel from Advertising Week New York 2022, three powerhouse creators discuss with Meta how they build community in the social sphere, how brands can work with creators to navigate cultural shifts, and how to utilize creators to break through a cluttered marketplace and drive real impact.

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