Uncommon Thinking: The Future of Content Marketing

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The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny.

In this session from Advertising Week Europe 2021, we hear from a leading brand marketer and Group Creative Director about current approaches to content marketing -exploring if behavioral changes are here to stay, virtual production practices and the role data can play in content marketing.


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