What About The Music: Cheri Anderson

This week, we’re joined by Cheri Anderson, Head of Production at JOAN Creative & Managing Director at JOAN Studios. With a career defined by best in class production work and the procurement of unique talent, Cheri has undoubtedly made her mark in the industry. She discusses her extensive background, tells the remarkable story about an early 2000s Super Bowl campaign, and touches on the importance of leveraging music from independent artists.

Episode Highlights:

  • 3:55 – Cheri talks about her role as Head of Production at JOAN Creative & Managing Director of JOAN Studios
  • 6:55 – Cheri gives an inside look at her process for working with music
  • 16:20 – Cheri discusses a pivotal moment in her career where music played a key role
  • 20:30 – Beto & Cheri discuss having access to undiscovered music & leveraging music from independent artists

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

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