What About The Music: Mike Ladman

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Helping lead Droga5 to win over 25 music & advertising industry awards, Senior Music Supervisor Mike Ladman needs no introduction. Mike shares his passion for music, elaborates on his creative process, and discusses the stories behind several Meta campaigns.

Episode Highlights

  • 10:27 – Mike delves into the creative process behind Meta’s ’The Tiger & The Buffalo’ campaign.
  • 20:43 – Mike discusses the trials and tribulations that came with developing four simultaneous music-driven spots in a short timeline.
  • 25:30 – Beto & Mike touch on their love for African music and the difficulties that can arise when licensing it.
  • 31:40 – Would you listen to this music on your own time? Mike explains how he assesses whether or not he has found the right song for a spot.

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

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