What About The Music: Tanya LeSieur

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With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.

Episode Highlights:

  • 03:25 – Tanya shares her first interaction with music in the world of advertising
  • 09:00 – Beto & Tanya discuss the importance of starting the music process early
  • 13:50 – Tanya dives into a Sonos campaign and its musical process
  • 20:25 – Tanya shares the background of a campaign she worked on for Runaway train
  • 24:50 – Tanya shares advice to fellow producers

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More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

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