What About The Music: Theresa Notartomaso

VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places – ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief, and dives into the work behind recent campaigns.

Episode Highlights:

  • 3:15 – Theresa discusses her background, including how she got involved in the advertising world
  • 13:38 – Theresa expresses the importance of understanding the project’s musical needs & budget
  • 20:35 – Theresa dives into the music behind various campaigns, including Wendy’s, Citi Bank, and Altice
  • 28:50 – Beto & Theresa explore solutions to get everyone aligned on music for a spot

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

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