VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places – ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief, and dives into the work behind recent campaigns.
Episode Highlights:
- 3:15 – Theresa discusses her background, including how she got involved in the advertising world
- 13:38 – Theresa expresses the importance of understanding the project’s musical needs & budget
- 20:35 – Theresa dives into the music behind various campaigns, including Wendy’s, Citi Bank, and Altice
- 28:50 – Beto & Theresa explore solutions to get everyone aligned on music for a spot
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
Podcast Player:
