Three Ways Brands Can Use Empathy To Become Part Of The Evolving Gender Story
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This Isn’t An Accessibility Capsule with The North Face
The North Face (TNF) wanted to make its camping gear more accessible for Disabled customers. But in doing so, they actually improved their products for kids, parents, and numerous other customer segments. That’s the power of universal design.
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Your Phone is an Assistive Device, with Bailey Hikawa
This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined.
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What Comes Next – Trailer
What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society.
