Commerce Media Insights

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COMMERCE MEDIA TRENDS REPORT

What is Commerce Media?

Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it’s become a key force in marketing, enabling brands to reach customers at critical touchpoints in their purchasing journey.

This report dives into what Commerce Media is, why it’s becoming so important, the trends shaping it today, and where it’s headed in the near future.

KINECTIVE MEDIA AT AWNEWYORK 2024

Interview: Kinective Media by United Airlines- The Traveler Media Network

The Traveler category is the new entrant in the world of Commerce Media, and creates limitless opportunities for brands and advertisers to connect with highly valuable, engaged audiences across multiple touchpoints.

Hear more about the journey so far, the success stories with our pilot partners, and the plans to create new ways for brands to interact with our audience across digital and physical screens, in flight content and experiences, and post-journey media channels.

United Airlines launched Kinective Media in June of 2024 to innovate and enhance the customer journey by bringing more relevant and personalized content and advertising to the millions of travelers who have money to spend and attention give.

Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.

COMMERCE MEDIA INSIGHTS

MIKE PETRELLA

MANAGING DIRECTOR, STRATEGIC PARTNERSHIPS • UNITED AIRLINES

Data Points Drive Bespoke Experiences

Commerce Media is Everywhere

Renaissance in Marketing

JACQUELYN BAKER

CEO • OMNICOM COMMERCE GROUP

Silos Breaking Down

Consolidation is Coming?

Commerce Media Takes Pole Position

More Partners Bring More Insights

BRIAN RAPPAPORT

CEO • QUAN

The Importance of Measurement

The Power of Out of Home Advertising

Programmatic For the Win

Emerging Trends

COLLEEN HOTCHKISS

PRESIDENT, GROWTH PRACTICES • ZENITH

Is Incrementality the New ROAS?

Consolidation

Holistic Planning

JULKA VILLA

GLOBAL HEAD OF MARKETING • CAMPARI GROUP

Commerce Media Enables Performance Marketing

New Players Leveraging First Party Data

Commerce Media Drives Cooperation

DANIEL PEREZ

CMO • INMARKET

The How & The Why

Optimize and Own the Entire Consumer Journey

Insights Driven by Scale & Reach of Commerce Data

GEORGE MUSI

CHIEF BUSINESS OFFICER • NIGHT MARKET

New Players Leveraging First Party Data

The Evolution of Commerce

The Digitization of In-Store

KIMBERLY WINGERT

SENIOR DIRECTOR, GLOBAL BRAND MARKETING STRATEGY • HILTON

Customer Touchpoints = Contextualization

Commerce Media – Explosive Growth

JAMES ROTHWELL

MANAGING DIRECTOR OF BRAND MARKETING • MILEAGE PLUS & KINECTIVE MEDIA BY UNITED AIRLINES

Difference from Retail Media: Players, Places & Performance

Trends

AARON GALLAGHER

MANAGING DIRECTOR, HEAD OF SALES • KINECTIVE MEDIA BY UNITED AIRLINES

Screens On the Rise

Consolidation & Partnership

The Kinective Media Omnichannel Experience

DANNY WEISMAN

HEAD OF PLANNING • NOBLE PEOPLE

Too Many KPI’s

Purchase Data Provides Strong Commitment Signals

Really Cool Data & Really Impactful Formats