With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all.
While digital advertising is not brand new, its usefulness is valued because it is so trackable.
As the Metaverse becomes a more popular place for consumers to gather, issues surrounding the behavior of some and how to enforce standards will become further pronounced, and as much in the mirror-world, tough to predict.
It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.
While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so.
The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.
In the fragmented, fast-paced world of digital retail, super apps carry the promise of a Midas touch with the provision of simple, slick, one-stop lifestyle services.
Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777.
The metaverse is still in such an early stage that there really isn’t a reliable playbook on how to succeed there as a brand.
Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world.
The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.
With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.
The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.
Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re headed and what to expect.
Higher-value deals await publishers with inventory — and audiences — worth paying for. The question is whether they can access the technology and make the updates required to their practices to maximize that inventory’s value.
Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app.
The ultimate defense is creating an organization-wide security mindset. It’s a culture. It’s a way of thinking that has to be fostered. It’s easier to do than you might think.
When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.
AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science.
Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.
Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.
If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.
The next generation of internet (3.0) will very likely be built upon blockchain technologies.
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