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Personalized Advertising Is Under Attack – Web3 May Be the Solution

Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.

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branding in the metaverse

What the Metaverse Means for Brands and Branding

The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.

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Europe CTV advertising

CTV: What’s All the Fuss About?

While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.

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AI product life cycle

Why AI Helps Maximize Product Lifecycle Marketing

To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online.

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NFT

NFTs & Grandma Pearl

I’d like to thank my Grandma Pearl for inspiring me to dig in and learn what I can about web3 from NFTs to crypto.

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