AWEUROPE PARTNER CONTENT
The Power of Fandom: From Cultural Moments to Commercial Impact
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
Protected: Commerce Media Maturity: What Separates Leading Networks from the Rest?
There is no excerpt because this is a protected post.
Why the Future of Media is Sound-On and What It Means for Brands
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes […]
Sequoia ID: Reach the Highest-Intent Audience in Digital — at Display Prices
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
How Publishers Are Unlocking $10–$30 CPMs From the AI Audience Their Ad Stack Can’t See
AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.
AWEUROPE SHORTS
AWEUROPE 2026 NEWS
Announcing The Future is Female Award Winners!
Significant shifts have been taking place across the media landscape and Late Night TV is certainly at the center of these changes. Standing tall ahead of the late-night shakeup is […]
Announcing The Future is Female Shortlist for Advertising Week Europe 2026
Meet The Shortlist The wait is finally over. We are incredibly proud to reveal the official shortlist for The Future is Female 2026. This isn’t just a list—it’s a celebration […]
The AWEurope 2026 Agenda Drop Is Here
From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds.
AWEUROPE 2025 PARTNER CONTENT
Spotify Advertising: Easy, Elevated, Effective
Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.
The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It
Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer.
Rethink What’s Possible: What the Next Generation of Search Means for Marketing
Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search.
AI in Paid Media: From POCs to Full-Scale Transformation
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
Attention Please: Unlocking the Power of Premium on YouTube
Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers.
Positivity Powers Performance, Presented by Pinterest
With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.
AWEUROPE 2025 SPOTLIGHT ON RETAIL
Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
AWEUROPE 2025 SPOTLIGHT ON BRANDS+MARKETERS
Whopper Moments, Real Talk: How Burger King UK’s “Bundles of Joy” Delivery Campaign Got Raw, Brave, and Brilliant
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
Are Influencers Too Influential? Advertising Week Europe 2025 Sparks a Fiery Debate
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.