PRODU Original (In English)
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Orestes Aja Of Atresmedia Internacional: “Atresplayer Is Allowing Us To Improve Distribution Agreements With Our Main Partners”
Orestes Aja Gurría, director of Atresmedia Internacional, told PRODU that this year, despite the pay TV industry going through a moment of maturation, it continues to generate business and value. “Without going any further, this year, due to contract term reasons, we had to renew…
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Director Beto Hinojosa: “Shooting Timbiriche in Montevideo Raised the Scale of its Production Design”
For Beto Hinojosa, director of the series Timbiriche for ViX, when producer Pablo Cruz, CEO of El Estudio, presented him with the idea, the responsibility was to create a portrayal that would appeal to nostalgia, but that would also speak to the contexts and what…
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New Vertical Content Studio And Platform aTwist Launches Original Daddy Yankee And Visa Series With Support From 200% Media
The new premium vertical content studio and platform, aTwist, founded by three former Hollywood executives; Jana Winograde, Susan Rovner and Lloyd Braun; is launching the original vertical series, La Postal: Written in the Dance, with Daddy Yankee and Visa. The project, which is part of…
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Pure Flix Familia Introduces Novelitas: Vertical Microdrama Channel Celebrating Faith, Family, and Latino Culture
Pure Flix Familia, the streaming service for Latino audiences recently launched by Great American Media, is expanding its lineup with the debut of Novelitas, a channel dedicated to microdramas with stories rooted in faith, family, love, and Latino culture. Leading the launch is Alquilé un…
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Jaime Acero of TelevisaUnivision: “UNIMÁS Is the Only One of the Three U.S. Networks Where a Dating Show Has Worked Monday Through Friday”
The dating show format has proven key for UNIMÁS’s counterprogramming strategy in the U.S. Following the successful run of Enamorándonos, a SoHo Formats production for the network that wrapped its cycle last year, two new offerings in the genre debut this Monday the 26th: at…
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ViX MicrO: The Industrialization of Melodrama and the Value of Original IP
With a vision grounded in TelevisaUnivision’s melodramatic tradition, ViX MicrO is positioning itself in the market as a creative studio focused on 100% original intellectual property. Daniel Lares, Head of Content & Production of ViX MicrO and director of the tlnovelas channel, maintains that melodrama…
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Idilio TV Bets on Native Melodrama and Hybrid Monetization to Own Latin IP
Idilio TV was born in late 2025 to respond to a clear phenomenon: the Latin American audience that traditional television had left “orphaned” of melodrama. Diego Arbeláez, Head of Content & Production at the Colombian platform, explains that in less than a year the app…
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ReelShort in Latin America: Access Flexibility and Technology at the Service of Storytelling
As one of the most far-reaching global players, ReelShort bases its consolidation in Latin America on continuous data analysis and deep content adaptation. Maritza Castro, producer at ReelShort for Latin America, told PRODU that adaptations of its own IP remain a central pillar of its…
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RCN Total Surpasses 1.1 Million Downloads and Doubles its Consumption in One Year
RCN Total, RCN’s international streaming platform, surpassed 1.1 million downloads as of August 2026. The figure adds up all operating systems and the main connected TV applications. Consumption continues to grow. In August the app logged more than 300 thousand hours viewed: 110% more than…
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TelevisaUnivision’s Total Revenue Grew 9% in Third Quarter 2026 to Reach US$1.4 Billion
TelevisaUnivision announced on Thursday its financial results for the third quarter, ended September 30, 2026. Among the main financial and operating results are the following: -Total revenue reached US$1.4 billion, a 9% year-over-year increase, driven by 51% growth in Mexico thanks to the FIFA World…
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Pitaya: “The Success of La Mesa del Tijereo Proves There Are No Borders Between Podcast, Video, and Social Media for Young Hispanics”
Guadalupe Juárez (Guadaluperra) and Daniela Acosta (Dani La Trespecera) are the hosts of La Mesa Del Tijereo, a podcast that is part of the Pitaya Entertainment network and that, after just one year on air, has racked up millions of views. “We never planned it…
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Vme: Evolving with the U.S. Hispanic Audience
Since its launch in 2007, Vme TV has evolved alongside the U.S. Hispanic audience, building a Spanish-language programming offering that combines entertainment, culture, news, and purpose-driven content. The 20th anniversary will be much more than a look back. It will be an opportunity to celebrate…
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Paramount Global Content Distribution announced two new format deals in Latin America and US Hispanic
Paramount Global Content Distribution announced two new format deals in Latin America, with Globo adapting the hit game show The Perfect Line in Brazil and TelevisaUnivision bringing Hollywood Squares to audiences in Mexico and the U.S. Hispanic market. The deal marks the first international adaptation…
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DramaBox Drives Cultural Adaptation and AI Use to Diversify Genres in Latam
For DramaBox, the biggest operational challenge in Latin America lies not in speeding up shoots, but in cultural precision. Marcela Kartaszewicz, Head of Global Communications for the platform, points out that the key to their model lies in combining a proven global narrative framework with…
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Prismaticoos Marks Nine Years as a Pioneer and Brings the DNA of Mexican Telenovelas to Prisma+
Long before the term short drama became popular, Prismaticoos was already blazing a trail in Mexico. Originally founded as a music video production company, the company oriented itself early on toward creating short dramatized stories for social media. The production Estela, by Prismaticoos, filmed in…
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Central Florida Creates Film Kissimmee to Attract Film, TV, Advertising, and Digital Media Productions
Experience Kissimmee launched Film Kissimmee, the official film commission of Osceola County, created to attract film, TV, advertising, and digital media productions, showcase the destination’s diverse filming locations, and expand opportunities for the local tourism economy. Film Kissimmee will be a central resource for production…
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TelevisaUnivision and Roberto Clemente Professional Baseball League Sign Three-Year Deal to Stream Games on ViX in the U.S.
The Roberto Clemente Professional Baseball League (LBPRC), known as La Pro, and TelevisaUnivision announced a three-year partnership to broadcast Puerto Rican winter baseball games in the continental U.S. through ViX. The agreement will expand La Pro’s reach and bring the action of its six franchises…
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ViX Premieres El Juicio from Amazon MGM Studios, 3Pas Studios, Visceral and Reclaim Entertainment Ventures in the U.S.
ViX is premiering El Juicio in the U.S., a production from Amazon MGM Studios, 3Pas Studios, Visceral and Reclaim Entertainment Ventures, starting Friday the 23rd. El juicio is a dramatic thriller starring Eugenio Derbez (Radical) and Pedro Alonso (La casa de papel) that pits two…
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TelevisaUnivision Names Elizabeth Roldán VP of News for WLTV 23 N+ Univision Miami
TelevisaUnivision announced the appointment of Elizabeth “Liz” Roldán as VP of News for WLTV-23 N+ Univision Miami, where she will oversee all editorial news operations for the local affiliate. Roldán, a veteran news leader, award-winning journalist and bilingual news executive, returns to the station where…
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Filmmaker David Barba Premieres Bilingual Documentary Regreso/Return At Docsmx After Three Years Of Filming, Seeks Streaming Distribution
Mexican filmmaker David Barba is premiering the documentary Regreso/Return at DocsMX, the festival running October 22-31. The 89-minute film explores the life-rebuilding process of three Mexican women deported from the U.S. The production is co-presented by the Migration Affairs Program of Universidad Iberoamericana Ciudad de…