PRODU Original (In English)

  • Electric Entertainment promoted Ben Kim to Head of Development and Acquisitions
    by Miryana Márquez on December 4, 2024 at 6:26 pm

    Electric Entertainment, the Los Angeles-based production and distribution company, announced the promotion of Ben Kim to Head of Development and Acquisitions. In his new role, Ben will continue to lead the development of all scripted TV and feature films, while overseeing the company’s global acquisitions and co-productions. The announcement was made by Dean Devlin, CEO of Electric El cargo Electric Entertainment promoted Ben Kim to Head of Development and Acquisitions apareció primero en PRODU.

  • NBCUniversal: Significant opportunity in streaming and digital, given that two-thirds of US Hispanics are under 34
    by Miryana Márquez on December 4, 2024 at 6:18 pm

    Before joining NBCUniversal Telemundo Enterprises six years ago from E! Entertainment, Romina Rosado, Executive Vice President and General Manager of Hispanic Streaming, had no prior experience in Hispanic media or multicultural industries. “Everyone questioned my decision to transition to the Hispanic market when the prevailing trend was the opposite: moving from multicultural to ‘general market,’ El cargo NBCUniversal: Significant opportunity in streaming and digital, given that two-thirds of US Hispanics are under 34 apareció primero en PRODU.

  • Diego Ramírez and Billy Rovzar: We, as producers, thrive on taking risks
    by Miryana Márquez on December 4, 2024 at 6:08 pm

    The state of production in Latin America and the evolving role of the showrunner were the topics discussed by Billy Rovzar, CEO and producer of Lemon Studios, and Diego Ramírez, partner and executive producer of Dynamo, at MIP Cancun. The conversation covered various aspects, including the importance of platforms funding scripts without cost-cutting measures, the El cargo Diego Ramírez and Billy Rovzar: We, as producers, thrive on taking risks apareció primero en PRODU.

  • Alberto Slezynger: After a year of operation, Personal Music Mexico and Personal Post have two projects in development, with more on the horizon
    by Miryana Márquez on December 4, 2024 at 6:00 pm

    Personal Music Mexico and Personal Post, branches of Alberto Slezynger’s Personal Music (Miami), have been operating in Mexico for a year. They currently have two projects in development and are exploring additional opportunities at MIPCancun. Slezynger, founder and owner of Personal Music, stated in EN VIVO with Ríchard Izarra that “the market will improve in 2025, benefiting El cargo Alberto Slezynger: After a year of operation, Personal Music Mexico and Personal Post have two projects in development, with more on the horizon apareció primero en PRODU.

  • U.S. Ad Spending Surges in 2024: Digital Dominance and Industry Trends
    by Liz Unamo on December 2, 2024 at 2:27 pm

    The 2024 forecast for U.S. advertising expenditures reveals a dynamic landscape, characterized by significant digital growth, industry-specific trends, and the impact of the presidential election. Total U.S. ad spending is projected to rise by 12.6% to $389.49 billion, solidifying the dominance of digital channels. Key Trends Shaping the 2024 Ad Landscape Digital Dominance: Digital channels El cargo U.S. Ad Spending Surges in 2024: Digital Dominance and Industry Trends apareció primero en PRODU.

  • Dailymotion’s Lara Krumholz: Attention metrics help optimize campaigns to maximize impact
    by Liz Unamo on December 1, 2024 at 8:05 pm

    Lara Krumholz, General Manager and SVP for Latin America at Dailymotion Advertising, spoke about the limitations of traditional marketing metrics and advocated for the adoption of attention metrics. 1. Concrete benefits of adopting attention metrics: Companies that adopt attention metrics can expect more accurate insights into how their campaigns resonate with their audience. Unlike traditional El cargo Dailymotion’s Lara Krumholz: Attention metrics help optimize campaigns to maximize impact apareció primero en PRODU.

  • Actor Roberto Escobar: There’s a need for more content that authentically reflects our stories
    by Maribel Ramos-Weiner on November 27, 2024 at 7:03 pm

    For Cuban-American actor Roberto Escobar, with a 38-year career, his greatest achievement has been staying relevant throughout the years, including nine spent in Colombia. “If you look at the percentage of actors who can make a living from this, it’s incredibly small. According to SAG-AFTRA figures, less than 2% qualify for health insurance and a El cargo Actor Roberto Escobar: There’s a need for more content that authentically reflects our stories apareció primero en PRODU.

  • Onza Américas: While we began with series, we’re expanding into feature films this year
    by Maribel Ramos-Weiner on November 27, 2024 at 5:00 pm

    Inés Havraneg, Content Director of Onza Américas, is attending MIP Cancun to seek co-production opportunities and strategic partnerships, particularly in the realm of fiction, which is her primary focus. Havraneg told Ríchard Izarra on EN VIVO that Onza Américas has been operating for three years, starting with the series Isla Brava, their first success for El cargo Onza Américas: While we began with series, we’re expanding into feature films this year apareció primero en PRODU.

  • Elefantec Global expands partnership with 2bLatam to bring Enchufe.TV to the U.S. and beyond
    by Maribel Ramos-Weiner on November 27, 2024 at 4:54 pm

    With over 28 million subscribers, Enchufe.TV is the largest Spanish-language comedy sketch channel on YouTube. Earlier this year, Elefantec Global partnered with 2bLatam, the channel’s owner, to co-produce content tailored to Mexican audiences. The goal was to strengthen its presence in Mexico by adding local flavor to scripts, actors, and themes. At MIP Cancun, Hugo El cargo Elefantec Global expands partnership with 2bLatam to bring Enchufe.TV to the U.S. and beyond apareció primero en PRODU.

  • TelevisaUnivision: We optimized the entertainment content recording process to streamline post-production
    by Maribel Ramos-Weiner on November 27, 2024 at 4:48 pm

    Ignacio “Pío” Rospide, a seasoned supervisor of Primetime Specials and Reality Show Production and Post-Production, will celebrate a decade with TelevisaUnivision in 2025. His post-production journey in entertainment began in his native Argentina, where he collaborated with Marcello Tinelli and his production company, Ideas del Sur. During his tenure there, he established a robust post-production El cargo TelevisaUnivision: We optimized the entertainment content recording process to streamline post-production apareció primero en PRODU.

  • Gustavo Aparicio of Spanglish Movies: We empower FAST publishers with innovative CTV apps
    by Miryana Márquez on November 27, 2024 at 4:26 pm

    During the FAST: de promesa a realidad (FAST: From Promise to Reality) panel, Gustavo Aparicio, CEO of Spanglish Movies, announced the launch of the Flou.TV platform, featuring FAST channels. “It was a challenging process,” he admitted, “but we’re now up and running. We launched around Christmas with a strong marketing push.” Flou.TV caters to the El cargo Gustavo Aparicio of Spanglish Movies: We empower FAST publishers with innovative CTV apps apareció primero en PRODU.

  • Michelle Cobas joins MEL as Managing Director, Chief Growth Officer
    by Liz Unamo on November 25, 2024 at 2:41 pm

    MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer. Cobas is reuniting with Luis Miguel Messianu, Founder, CCO, and President of the boutique cultural shop. Messianu and Cobas previously worked together at Alma DDB, where she served as VP of Business Development and Agency El cargo Michelle Cobas joins MEL as Managing Director, Chief Growth Officer apareció primero en PRODU.

  • Alan Sokol de Hemisphere: Nuestro canal FAST TODO NOVELAS, Más Pasiones ingresa en Roku México y EE UU
    by Maribel Ramos-Weiner on November 24, 2024 at 10:50 pm

    Hemisphere Media Group y Roku anunciaron el lanzamiento del canal FAST TODO NOVELAS, Más Pasiones en The Roku Channel en EE UU y México. TODO NOVELAS, Más Pasiones se ha consolidado como el canal FAST líder en telenovelas y series dramáticas globales en español, atrayendo a un amplio público hispano en EE UU. Ahora, por El cargo Alan Sokol de Hemisphere: Nuestro canal FAST TODO NOVELAS, Más Pasiones ingresa en Roku México y EE UU apareció primero en PRODU.

  • PRODU HispanicTV.com in recess for Thanksgiving
    by Maribel Ramos-Weiner on November 22, 2024 at 8:13 pm

    Due to Thanksgiving, HispanicTV.produ.com will not be distributed on Thursday, November 28th, 2024. We will be returning to our regular deliveries on Monday, December 2nd, 2024. El cargo PRODU HispanicTV.com in recess for Thanksgiving apareció primero en PRODU.

  • UniWorld Group: AI is a superpower in advertising that must be guided with the right directives
    by Maribel Ramos-Weiner on November 22, 2024 at 4:53 pm

    As part of the Advertising as Entertainment and Commerce panel at the Cultural Insights Forum, moderated by Carla Kelly, SVP of Client Partnerships, Advertising & Partnerships at NBCUniversal, the panelists—Tara DeVeaux, CEO of Burrell; Monique Nelson, executive chair of UniWorld Group Inc.; and Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson—highlighted the importance El cargo UniWorld Group: AI is a superpower in advertising that must be guided with the right directives apareció primero en PRODU.

  • Horowitz Research: Polyculture is the true mainstream
    by Maribel Ramos-Weiner on November 22, 2024 at 4:40 pm

    When Horowitz Research launched its Cultural Insights Forum in 2000, its goal was to champion multicultural audiences, raise awareness of this growing segment, and advocate for the creation of content tailored to their needs and preferences. “We’ve come a long way since 2000. The population, culture, media industry, technology, and political landscape have all undergone El cargo Horowitz Research: Polyculture is the true mainstream apareció primero en PRODU.

  • FilmRise: The British police drama Prime Suspect dubbed in Spanish will perform very well in LatAm and FAST
    by Maribel Ramos-Weiner on November 22, 2024 at 4:23 pm

    Alejandro Veciana, Senior Manager of International Distribution at FilmRise, highlighted that the British series Prime Suspect (titled El Principal Sospechoso in Spanish), starring Helen Mirren, is part of their catalog being presented at MIP Cancun. He expressed confidence that the series, now dubbed in Spanish, “will perform very well in the FAST ecosystem and Latin El cargo FilmRise: The British police drama Prime Suspect dubbed in Spanish will perform very well in LatAm and FAST apareció primero en PRODU.

  • Comcast plans to create a new independent media business through the spin-off of some of its cable TV channels
    by Maribel Ramos-Weiner on November 22, 2024 at 4:19 pm

    Comcast Corporation announced its intention to create a new publicly traded company composed of a portfolio of NBCUniversal cable channels, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel, along with complementary digital assets like Fandango, Rotten Tomatoes, GolfNow, and Sports Engine, through a tax-free spin-off. The independent company, temporarily referred to as El cargo Comcast plans to create a new independent media business through the spin-off of some of its cable TV channels apareció primero en PRODU.

  • Hemisphere´s TODO NOVELAS, Más Pasiones launches on The Roku Channel in the U.S. & Mexico
    by Maribel Ramos-Weiner on November 22, 2024 at 4:14 pm

    Hemisphere Media Group and Roku announced the launch of FAST channel TODO NOVELAS, Más Pasiones on The Roku Channel in the United States and Mexico, providing viewers with access to the most thrilling and captivating dramatic series and telenovelas from around the world. TODO NOVELAS, Más Pasiones has gained wide appeal among U.S. Hispanic audiences, El cargo Hemisphere´s TODO NOVELAS, Más Pasiones launches on The Roku Channel in the U.S. & Mexico apareció primero en PRODU.

  • MIP Cancun wrapped up with 750 buyers, distributors, producers and digital platforms from 40 countries in attendance
    by Maribel Ramos-Weiner on November 22, 2024 at 4:12 pm

    MIP Cancun wrapped a dynamic four days of accelerated deal-making, one-to-one meetings, networking, and content discovery with 750 buyers, distributors, producers, and digital platforms from 40 countries in attendance at the industry’s #1 international content and co-production market for Latin America and US Hispanic television (19-22 November). After growing tenfold in its first decade, the El cargo MIP Cancun wrapped up with 750 buyers, distributors, producers and digital platforms from 40 countries in attendance apareció primero en PRODU.