PRODU Original (In English)
- MIXTO MUSIC’s Rhythm Now Sounds in Atlantaby Liz Unamo on February 6, 2025 at 7:10 pm
MIXTO MUSIC is expanding its operations to Atlanta as part of a strategic initiative to enhance its content creation capabilities and strengthen its presence in key production markets. The presence in Atlanta will complement MIXTO MUSIC’s existing teams in Miami, Mexico City, Los Angeles, New York, Spain, Argentina, and the UK, reinforcing its commitment to El cargo MIXTO MUSIC’s Rhythm Now Sounds in Atlanta apareció primero en PRODU.
- OPINIÓN – Aldo Quevedo of BeautifulBeast: The Fall of DEI in Corporate America, How Culture Can Take the Leadby Josefina Blanco on February 6, 2025 at 3:16 pm
As professionals in the Hispanic market industry, we believe it’s important to share our perspective on this critical issue and provide practical recommendations to clients and the industry as a whole. In the wake of the social justice movements of the 2020s, corporations across America embraced Diversity, Equity, and Inclusion (DEI) programs as both a El cargo OPINIÓN – Aldo Quevedo of BeautifulBeast: The Fall of DEI in Corporate America, How Culture Can Take the Lead apareció primero en PRODU.
- Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailersby Liz Unamo on February 5, 2025 at 3:13 pm
Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden brand experienced a 107% year-over-year increase in El cargo Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers apareció primero en PRODU.
- Telemundo surrounds Super Bowl LIX with a comprehensive slate of programmingby Miryana Márquez on January 31, 2025 at 3:52 pm
Telemundo is going to surround the Super Bowl LIX with a comprehensive slate of programming across the network’s news and entertainment shows and platforms, including daytime shows, streaming channels, and social media handles, leading up to the Spanish-language broadcast of a historic Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles LIVE Sunday, Feb. El cargo Telemundo surrounds Super Bowl LIX with a comprehensive slate of programming apareció primero en PRODU.
- Writer Ricardo Hernández Anzola: “The soap opera has been a source of obsession for the public, its creators, the market and our culture”by Miryana Márquez on January 31, 2025 at 3:36 pm
Ricardo Hernández Anzola, with more than 25 years as a writer, is one of the four producers who is developing the six-episode documentary series, Obsesión, about the history of the telenovela, the star genre of Latin American TV, which has never been the subject of a production of this type. Hernández Anzola mentioned in EN El cargo Writer Ricardo Hernández Anzola: “The soap opera has been a source of obsession for the public, its creators, the market and our culture” apareció primero en PRODU.
- Javier Pons of Telemundo Studios: “Broadcast TV is the Biggest Engine for Spanish-Language Scripted Content Right Now”by Maribel Ramos-Weiner on January 31, 2025 at 2:18 pm
Broadcast TV is experiencing a golden age, according to Javier Pons Tubio, Executive VP of Telemundo Studios, who affirms that this medium, once considered “dead,” has become one of the biggest engines driving Spanish-language scripted content today. “Broadcast TV, both Telemundo and other networks across Latin America, are the ones pushing these kinds of content,” El cargo Javier Pons of Telemundo Studios: “Broadcast TV is the Biggest Engine for Spanish-Language Scripted Content Right Now” apareció primero en PRODU.
- Roxana Rotundo from VIP 2000 TV on Eva y Adán‘s filming in Miami: “The secret is to team up and form co-production alliances”by Miryana Márquez on January 31, 2025 at 1:56 pm
Roxana Rotundo, CEO of VIP 2000 TV, who 14 years ago began a successful path in production, with her first project being Escándalos, and who has been in the world of distribution for 30 years, spoke EN VIVO with Ríchard Izarra during the third day of filming of Eva y Adán in Miami, a film El cargo Roxana Rotundo from VIP 2000 TV on Eva y Adán‘s filming in Miami: “The secret is to team up and form co-production alliances” apareció primero en PRODU.
- Meruelo Media renewed Angelica Vale’s contract for another 3 yearsby Miryana Márquez on January 31, 2025 at 12:05 pm
Angelica Vale, the Hollywood Walk of Fame star, radio personality, TV, film, theater entertainer, and community champion, has signed a contract extension to remain with Meruelo Media for another 3 years through December 31, 2028. La Vale, as she’s affectionately known, began her career as a toddler, performing on stage in her native Mexico. With over El cargo Meruelo Media renewed Angelica Vale’s contract for another 3 years apareció primero en PRODU.
- Jimmy Smith to Lead Entertainment Lions for Sport Jury at Cannes Lions 2025by Josefina Blanco on January 30, 2025 at 3:41 pm
Cannes Lions 2025 has named Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment (USA), as Jury President for the Entertainment Lions for Sport. This category recognizes creative work that connects brands with audiences by tapping into fan culture and the power of sports and esports. “Jimmy is a visionary leader with El cargo Jimmy Smith to Lead Entertainment Lions for Sport Jury at Cannes Lions 2025 apareció primero en PRODU.
- Floresta: “The priority this year is creating a pipeline of TV movies”by Maribel Ramos-Weiner on January 29, 2025 at 8:25 pm
For Floresta, the priority this year is establishing a pipeline for TV movies. The first title, Panic Room, begins filming this week in Brazil. “This will be our first TV movie, a very successful IP from Sony. Starting with this title is a great move. The cast is amazing, with the lead role played by El cargo Floresta: “The priority this year is creating a pipeline of TV movies” apareció primero en PRODU.
- José Cancela from Telemundo: “Live Television is Making a Comeback”by Maribel Ramos-Weiner on January 29, 2025 at 8:04 pm
With 46 years of experience in media, José Cancela, president of Telemundo Station Group (for the second time), is a pioneer in the U.S. Hispanic industry. Having held significant roles at Univision and Telemundo, he is considered one of the top executives and broadcasters in this market. HIS BEGINNINGS IN THE INDUSTRY In an interview El cargo José Cancela from Telemundo: “Live Television is Making a Comeback” apareció primero en PRODU.
- Universal Cinergía: “Working Hand in Hand with Amazon to Achieve Dubbing Assembly Certification”by Maribel Ramos-Weiner on January 29, 2025 at 7:56 pm
Universal Cinergía’s goal for 2025 is to obtain Amazon’s dubbing assembly certification. “We have strong projections with Amazon for 2025. We aim to be part of the platform’s ongoing growth. We are training new staff to meet Amazon’s objectives for assembling deliveries of all content. They want to work hand in hand with Universal Cinergía, El cargo Universal Cinergía: “Working Hand in Hand with Amazon to Achieve Dubbing Assembly Certification” apareció primero en PRODU.
- Can Peker of SOHO Productions: “The next step with Enamorándonos is distributing the U.S. Hispanic version in LatAm”by Maribel Ramos-Weiner on January 29, 2025 at 7:51 pm
Enamorándonos, an original format by Turkey’s SoHo Formats, produced by SOHO Productions for Univision’s UNIMÁS in the U.S., has surpassed 1,000 episodes. Its next step in the region will be the distribution of the completed show. Can Peker, executive producer at SOHO Productions for Enamorándonos on Univision, revealed that they are already in talks with El cargo Can Peker of SOHO Productions: “The next step with Enamorándonos is distributing the U.S. Hispanic version in LatAm” apareció primero en PRODU.
- Primark opens its first store in Texas with a campaign from BeautifulBeastby Josefina Blanco on January 29, 2025 at 7:48 pm
Primark, the iconic Dublin-based retailer, has officially opened its first store in Texas, and the excitement is palpable. With the help of BeautifulBeast, a creative agency known for its bold and impactful campaigns, Primark launched its first store in the Lone Star State with a campaign titled Primark & McAllen: The Perfect Fit. The campaign El cargo Primark opens its first store in Texas with a campaign from BeautifulBeast apareció primero en PRODU.
- Víctor Mayol of Palma Media: “We Aspire to Transform the Audiovisual Sector with Our Projects”by Maribel Ramos-Weiner on January 29, 2025 at 6:40 pm
At a time when audiovisual content is consumed beyond traditional screens, Spanish executive Víctor Mayol, head of Palma Media, is a key figure in the industry’s evolution. With over 25 years of experience, his ability to apply television’s high standards to digital platforms and corporate events has allowed him to lead productions that meet today’s El cargo Víctor Mayol of Palma Media: “We Aspire to Transform the Audiovisual Sector with Our Projects” apareció primero en PRODU.
- Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creatorsby Josefina Blanco on January 28, 2025 at 10:17 pm
Lopez Negrete Communications, one of the nation’s premier Hispanic-owned and operated full-service agencies, unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for El cargo Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators apareció primero en PRODU.
- Grey New York and NYF Advertising Awards launch ‘No BS Allowed’ campaign calling for entries that truly mattersby Josefina Blanco on January 28, 2025 at 9:16 pm
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the El cargo Grey New York and NYF Advertising Awards launch ‘No BS Allowed’ campaign calling for entries that truly matters apareció primero en PRODU.
- IAB Data Privacy Study: 80% of U.S. consumers prefer free internet access supported by adsby Josefina Blanco on January 27, 2025 at 9:05 pm
A new IAB data privacy study validates the consumer value exchange and shows that privacy and personalization can co-exist. Over 80% of U.S. consumers now recognize the importance of a free and open Internet, and understand advertising’s roles in fueling it. They agree sharing personal data in exchange for access is fair, and prefer the El cargo IAB Data Privacy Study: 80% of U.S. consumers prefer free internet access supported by ads apareció primero en PRODU.
- Nueva Network recruits Rene Alegria as Chief Innovation Officerby Josefina Blanco on January 27, 2025 at 8:36 pm
Nueva Network, a leading audio media company dedicated to creating exceptional content for diverse audiences, proudly announces that Rene Alegria, an award-winning media executive and cultural innovator, has joined the company as Chief Innovation Officer. Alegria brings an extraordinary legacy of leadership and innovation in Latino media. Most recently serving as President and CEO of El cargo Nueva Network recruits Rene Alegria as Chief Innovation Officer apareció primero en PRODU.
- Budweiser and FCB unveil their Super Bowl ad starring a Clydesdale foalby Josefina Blanco on January 27, 2025 at 8:28 pm
Back on a stage as synonymous with the brand as its iconic horses, Budweiser is returning to the Super Bowl with the famous Clydesdale hitch. For the first time in over a decade, this year’s spot, titled “First Delivery,” features a Clydesdale foal as the star, depicting a story of resilience and dedication. “First Delivery” El cargo Budweiser and FCB unveil their Super Bowl ad starring a Clydesdale foal apareció primero en PRODU.