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Solving for the Browser Imbalance

Considering that Safari is the most popular mobile browser in the US, there is a lot of missed opportunities for monetization.  Publishers are now fighting with one hand behind their backs.

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How to Calculate the Real Benefits of ROI

There’s a healthy number of ROI opportunities within the payment automation sphere, and it’s relatively easy to estimate for any given organization by doing a payment analysis.

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The Great Privacy Reset: How Will You Prepare?

Even with news Google will phase out cookies mid-2023, the question remains; are you prepared for the great data crisis to come? How can you educate yourself on what to expect?

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All Shoppers Do Research – Even The Impulsive Ones

We’ve all learned what that feels like over the past year or so, so it should be easy enough to understand: when the situation is always evolving, we have to roll with the punches. As marketers and advertisers, that’s what ongoing shifts in shopper behavior demand of us.

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Why Contextual is Not the Answer

Everyone is talking about the end of the cookie and what kinds of targeting will survive in the aftermath. Many continually debate that context is or isn’t the answer to this loss of signal.

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5 UX Best Practices for Online Checkout Design

The checkout flow is easily the most crucial phase of any online business. But, with customer expectations for an easy purchase journey at its peak, the process is not always smooth-sailing.

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