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Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas

The advertising technology industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser.

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The New Era of Data-Driven Creative

It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.

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How to Choose a Data Provider

We bring on a new data provider at least every quarter, if not every month. Along the way, we’ve learned some lessons about how to bring on new data partners.

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The Creative Impact Of CTV In A Privacy-First World

While this has been going on, connected TV (CTV) – which is free from third-party cookies – has seen its viewing figures increase in a massive way, growing by four billion hours per week in early 2020.

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Solving for the Browser Imbalance

Considering that Safari is the most popular mobile browser in the US, there is a lot of missed opportunities for monetization.  Publishers are now fighting with one hand behind their backs.

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How to Calculate the Real Benefits of ROI

There’s a healthy number of ROI opportunities within the payment automation sphere, and it’s relatively easy to estimate for any given organization by doing a payment analysis.

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