When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
BRANDS + MARKETERS
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Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
AW SHORTS – BRANDS + MARKETERS
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
The next phase of advertising will not be defined simply by who automates the bid best.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.
A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players.
The next phase of marketing will be defined by who removes the most friction from decision-making.
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed.
In the end, the goal isn’t a satisfied client who got the marketing equivalent of a pair of khakis. It’s a client who gets promoted because the work surpassingly worked.
By Ben Bloch, Founder & CEO, VenturePR For decades, the world operated within a very…
