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Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

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How to Be Ready for Holiday Shoppers This Year

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

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How Many Shoppers Are Actually Up For Grabs?

When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?

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Get Ready for the Holidays 2021

In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.

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Why Adtech Needs to Learn from Kidtech

With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.

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