The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.
Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.
The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.
The next time you find yourself fixating on attention metrics, take a step back and ask yourself: “Is this ad worth seeing?” If the answer is no, then it’s time to rethink your strategy.
In 25 years’ worth of Interbrand’s Best Global Brands, a personality brand has never featured in the top 100 – until this year.
Forecasting the hottest gifts and trending recipes for the holiday season used to be straightforward: just check magazines or TV shows, where content was created months in advance.
New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement
By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.
If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.
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