By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such?
BRANDS + MARKETERS
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Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic.
Building authentic, human connections with consumers requires marketers to lead with empathy, build community, invite participation, and champion new possibilities.
AW SHORTS – BRANDS + MARKETERS
The future belongs to franchises that treat fandom not as a moment, but as a continuously evolving relationship—powered by intelligence, scaled by technology, and grounded in human emotion.
Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly.
Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact.
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
Industry leaders share their takeaways from this year’s Advertising Week Europe.
Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
