Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media agency, you’ve probably gotten this question from friends or family: “So, what is it that you do…
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies…
If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and…
For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.
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