When Scotland’s Tartan Army arrived in Boston for the June 13 match against Haiti, the headlines wrote themselves: bars running dry, tap lines emptying.
BRANDS + MARKETERS
Presented by
Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten.
As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
The ad server is not new, but it is newly essential.
For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
A Q&A with Luke Judge, NED of Tangoo
By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems,…
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
By David Graham, COO, Mobsta The advertising industry already operates within an overwhelming volume of…
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…
Recent Articles
