BRANDS + MARKETERS

BRANDS + MARKETERS AT AWEUROPE 2025

AW SHORTS – BRANDS + MARKETERS

The Gen Z Hunt for Community and Connection

From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.

Building on Quiet Luxury

Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.

Positivity Powers Performance, Presented by Pinterest

With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.

How To Be a Sought-After Thought Leader

Developing a unique and notable expertise, being ready to share it, and cultivating a community of followers are key steps to becoming a sought-after thought leader.