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By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a…
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…
The shift required is not complicated, even if it demands more intention.
The pattern is rather clear: Trust is becoming even more critical in the age of AI and LinkedIn is doing everything they can to protect its public image.
Creator marketing doesn’t reward optimization, it rewards rigor.
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
Marketing leaders do not need another year of chasing disconnected innovation.
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
