Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
BRANDS + MARKETERS
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By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
Marketing leaders do not need another year of chasing disconnected innovation.
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AW SHORTS – BRANDS + MARKETERS
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.
Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.
In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.
The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention.
Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.
The next era of brand experience won’t be defined by prediction, but by stewardship.
Better questions allow systems to produce better answers, and better answers lead to better decisions.
Global campaigns should be the most powerful work a brand produces. Yet somehow, they’re often the most forgettable.
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