At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched…
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
