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Corporate Buzzwords? Just Say No!

“Synergy.” “Leverage.” “Paradigm shift.” Why do people talk like this at work? Here are 20 words and phrases to cut from your work vocabulary.

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The 5 Ways Airline CMOs Can Help Their Brands Take Off

Business travel expenses will be scrutinized like never before as companies weigh them against the cost of videoconferencing (which is virtually free). Mainstays like privacy and comfort will remain important, but new values like flexibility have emerged.

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Balancing Image Licensing with a Post-Pandemic Brand Refresh

AW360 sat down with Brad Ralph, Senior Director of Content Development at Getty Images, to talk about his experience as the founder of iStock.com and share some of his hard-earned insights as to how small businesses can keep in step with copyright laws and protect creators’ rights.

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A New Brand for a New Era of Inclusive Hybrid Work

Innovation remains at the heart of Webex, and today they are launching an all-new Webex Suite that is built on the most recent learnings on remote work realities the global pandemic taught us.

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Brand Gen is the Future of B2B Marketing

Why follow one track only when you can combine the best of all worlds to maximize returns. This is how you build a real B2B brand that you can actually take to the bank.

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The Creative Lens with Dan Monheit, Founder, Hardhat

Hardhat is an agency that works to marry the best of creativity with an understanding of the ins and outs of human behaviour. Here, Co-Founder Dan Monheit gives us an insight into how he uses psychology to fuel creative output.

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How Brands Can Pivot In A World Beyond Lockdowns

As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.

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You’ve Partnered With a Nonprofit. Great, Now What?

Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.

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Businesses That Help Boost the Circular Economy

The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.

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What Drives Brand Loyalty?

A key goal for any business is brand loyalty. While one-off sales are always positive, it’s a loyal customer base and repeat business that truly sets a brand up for success.

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Reactive Marketing: Why Timing Is Everything

Reactive marketing is the effort by brands to quickly produce content that responds to a current event, talking point or faux pas in a clever or thought-provoking way. It has roots in the newsprint advertising industry, but social media has been instrumental in its meteoric rise.

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Improving Healthcare Sales With Effective Digital Marketing

Competition in healthcare grows daily, with the digital marketplace more congested than ever before. Delivering cut-through in this space requires a strong brand, a robust marketing strategy and a class-leading customer experience.

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Referendum. Again.

Nicola Sturgeon is probably rubbing her hands together in glee right now. She’s pumped up, ready to take on Westminster with what she will no doubt argue is a renewed mandate for a second referendum.

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What Are The Most Sought-After Products in the UK?

Another year brings another year of new products. Once upon a time, queuing for the newest game console or camping outside a retail store for a pair of celebrity designer trainers was an unusual event.

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5 Smart Ways to Increase the Profitability of Your Business

Global competition is fierce. And, for new businesses, it can be intimidating. Whether your business succeeds or fails comes down to profitability (the amount of money remaining after all business expenses are paid). That’s the only way to build a sustainable business.

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