There’s no question that AI is rapidly transforming the marketing industry. From insights gathering to profit maximization to new creative processes, Google AI is helping marketers do so much more. But what can’t AI do? Strategic brilliance, creative sparks of genius, and building consumer trust all still require a clever marketer.

Explore this curated collection of Google AI in action. Then join Google and YouTube at Advertising Week New York to see what AI can’t do, and why marketers and creatives are at the center of our industry—and will continue to be.

AWNEWYORK 2023

AI ESSENTIALS

FUTURE OF MEASUREMENT

HOLIDAY 2023