Explore the evolving world of retail and commerce with expert insights, innovative strategies, and actionable advice on the trends shaping the future of shopping, from omnichannel experiences to emerging technologies. Stay ahead of the curve with in-depth analyses, case studies, and perspectives from leaders redefining retail and commerce in the modern era.
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.
The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
The challenges facing brands and retailers also represent great opportunities to level-up their game with strategies that will make 2025 their best year yet.
Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.
From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.
In order to compete in an increasingly competitive landscape, brands must craft media campaigns with timely, targeted and tailored ad messages that align with the topics, communities, and emotions that truly matter, building relationships that last longer than a Valentine’s Day crush.
2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.
Retail media is a fast-moving environment that requires advertisers to adapt as the market evolves if they are to achieve hoped-for outcomes.
While media networks – whether RMNs or in an adjacent sector – are part of the puzzle for brands to figure out, they need to develop a more holistic approach to how they drive conversions across all channels.
Inevitably, 2025 will bring more developments in this space, but what can brands do to ensure their offerings place them ahead of competitors, and deliver ROI? And what emerging trends can we expect to see? Industry experts weigh in.
In this piece, Olaf van Gerwen gives us his picks on 10 UK Christmas ads that have stood out from the class of 2024.
