STORYTELLING

Sonic Branding is Dead. Long Live Sonic Branding!

Sonic branding isn’t just about creating a sound that works in an ad; it’s about building a sound that becomes synonymous with your brand. The potential is enormous — when done right.

Making Memories: How Events Can Be Redefined

If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.

How to Build a B2B Social Engine That Hums

Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences.  After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.

Why Brands Are Reaching New Creative Heights in Digital Advertising

The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.

Understanding the Assignment – Gen-Z Hits Different

The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.

Not the Same Story – AGAIN!

By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.

Sonic Logo, or Sonic Trash?

Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.

Tangible Tactics and the Future of Marketing

Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.

Balancing Art and Science Through Storytelling

Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.

Breaking Through in a Cluttered Super Bowl Landscape

The biggest sports event of the year – the NFL’s Super Bowl – isn’t just for die-hard football fans. It’s also a coveted, celebrated event for the advertising and creative community around the world.

Scale, Social & AI: Sonic Branding in 2024

As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.

The Power of Influence to Influence Power

In my years managing talent, there were a few simple principles that I learned that have been valuable to my work in the social impact space. And it becomes even more critical in the social impact space where we’re asking influencers, creators and celebrities to give their time for free.

Transformative Strategies in Influencer Marketing

In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.

How Creator Marketing Can Add Fuel to the Social Commerce Fire

Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach. 

5 Reasons Brands are Investing in Immersive Commerce

By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ. 

The Perfect Union: The Marriage of Creativity and Functionality

By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.

The Future of Viral Content

In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise. 

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Content is Key But Curiosity is King

By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.

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The Upside of Digital Audio Advertising in a Downturn

And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.

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Behind the Work: Girls Rise Up

We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.

Millennial girl student engaged in creative thinking

3 Clues to the Mystery of Creativity

Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.

Illustration implying the future of creative

Now Is the Time to Embrace Creativity

To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project

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Unreal in Advertising

Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination.

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Designing an Authentic Emotional Connection

For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.

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Advertising and Streaming OTT in Events

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

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What Marketing Can Learn from Engineering

Someone somewhere in your personal or business network is an engineer.  Have a chat with them about what they’re working on. Compare notes on how they get stuff done.  Ask them what they think the metaverse will be for. 

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Analyzing the Big Game Ad Matchups

The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.

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The Coinbase QR Ad Doesn’t… Add Up

Talk to any mobile app marketer who has run a launch plan and you’ll hear stories of one-day surges and topping the App Store charts, only to be left with the disappointing reality that such a surge of users is rarely—if ever—sustainable. That appears to be the case for Coinbase, as well.

kids playing soccer

How to Harness the Power of Sport in Marketing Year-Round

There is a unique opportunity for marketers to connect with their customers and drive greater engagement this Winter, as sport is a topic that resonates with so many – whether you’re watching, participating, or attending events.

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Welcome to the Era of Efficient Creative

Decisions based on insight and understanding of consumers the brand wants to connect with – consistently asking, “Will this execution work for them?” – reduces subjectivity and ultimately builds efficiency into the creative process.

type written 2022 in typewriter

Brand Language: Two Things to Try in 2022

Before you finish your list of New Year’s resolutions, add a couple about brand language. Write in a way that’s simple and inclusive – and rise to the challenges of 2022. 

golfer swinging on course

History Lesson: 40 Years of TaylorMade Innovation

TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.

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How Media Preferences Are Changing

Each media channel faces individual challenges, in addition to the re-appearance of out-of-home activities. But some principles can be applied across the board to retain or win back customers.

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How to Succeed in the Evolving World of Digital Video

Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.

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Advertising’s Contextual Future

By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.

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Activate Your Brand Purpose to Inspire Consumer Action

If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.

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Context Shapes Content

Never before has the importance of context been clearer than over the past couple of years.

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Authenticity in Advertising

Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.

Content Marketing Is Not For Everyone

Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.

Why Email Became the Channel of Choice for Audience Engagement

Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.

Tourism Ads Coming Back

Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.

Embracing the Change that a Changed World Demands

Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.

What Do Consumers Actually Think Of Ads?

To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.

The Ultimate Guide to Video

Global online video views are at an all-time high and rising 100% every year. The widespread accessibility of high-speed internet allows users to watch live and on-demand videos more than ever before.

Audio OOH: Ads That Don’t Overstep

The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world.

Build Your Communications Strategy Around the Customer Journey

Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions. 

How Your Brand Can Empower Wellness in 2021

What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.

What’s in Store for Food & Nutrition in 2021?

Now that 2021 is well underway, consumers everywhere are seeking knowledge and practical advice on how to better themselves and their health after a rocky year under quarantine and stress.

The Evolution Of Experience Design In 2021

5 experience principles that are fundamental to how we can design and reimagine brand experiences that work at every stage of the consumer lifecycle, for 2021 and beyond.

7 Social Media KPIs You Should Be Tracking In 2021

According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.

Where is the Experiential Marketing Heading in 2021?

2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.

The Future Of Bringing Virtual And Physical Events Together

The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.