For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.
Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.
In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.
The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.
Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers
Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.
Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.
By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.
And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content…
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.
As customers increasingly choose to transact and interact with brands online, building the trust of communities is vital.
TikTok Time Is Here, Happiness and Cheer. Fun for All That Children Call Their Favorite Time of Year
While “try-hard” content is costly, it’s also not always effective—so leave it behind. Lean into that holiday joy.
Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.
To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project
So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.
Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination.
Brands are waking up to the power of podcasting to reach new customers and create more leads. The sheer quantity of frequent listeners is a major factor.
There’s a new way to look at influencer marketing that we see in the data, and it starts with recognizing the difference between ‘influentials’ and ‘influencers.
For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.