There’s only one way to grab hold of Gen Z: provide good experiences and then amplify those offerings within the language of social media.
By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for…
Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.
Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.
With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.
Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.
The tools exist for brands and marketers to analyze and understand the impact of their advertising campaigns.
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
All stories have a beginning, middle and end. The trick is to rethink these terms as setup, confrontation (sometimes conflict), resolution…and that’s pretty much it.
Direct mail is a marketing stalwart, and in 2023 it has a fresh identity as a channel that delivers personalized, valuable content throughout the customer journey.
A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.
The campaign will run on TV, social, radio, print, and out of home in the 21 countries and jurisdictions in the Caribbean and beyond.
Retail brands will need to embed digital-first strategies within their business to ensure they build lasting relationships with customers.
Effective planning early on in the creative process will help marketers take full advantage of the channel’s opportunities to come to life in the real world with all the engaging capabilities of digital.
For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.
Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.
In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.
The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.
Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers
Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.
Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.
By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.
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