STORYTELLING

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Content is Key But Curiosity is King

By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.

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The Upside of Digital Audio Advertising in a Downturn

And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.

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Behind the Work: Girls Rise Up

We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.

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3 Clues to the Mystery of Creativity

Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.

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Now Is the Time to Embrace Creativity

To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project

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Unreal in Advertising

Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination.

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Designing an Authentic Emotional Connection

For brands, emotions present an important opportunity to engage the audience, and creating an emotional connection is vital to attracting both customers and employees.

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Advertising and Streaming OTT in Events

With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.

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What Marketing Can Learn from Engineering

Someone somewhere in your personal or business network is an engineer.  Have a chat with them about what they’re working on. Compare notes on how they get stuff done.  Ask them what they think the metaverse will be for. 

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Analyzing the Big Game Ad Matchups

The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.

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