What is the key to increase relevance, driving brand love and, ultimately, revenue? Well, the answer isn’t far off from how one got to be class president or homecoming king/queen in high school.
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.
Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.
With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.
Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.
As markets threaten to close a window of opportunity on younger generations’ financial security, AML Head of Strategy Christian Barnes calls on investment firms to start showing EQ as well as IQ – before it’s too late.
As podcast listenership continues to skyrocket, marketers are allocating a greater portion of their media budgets to this increasingly popular medium. Today, advertisers are spending more on podcast advertising than ever before.
Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.
As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.
The past year and a half – with its lockdowns, missed holiday opportunities, confusing rules and regulations and inclement weather – has presented multiple barriers to spending.
What if we were more self-aware on a daily basis, and actively worked to find our way back to our younger selves? Less second-guessing, overthinking, and obsessing over the opinions of others?
Let’s take a look at a few ways in which marketers need to reframe their thinking around Hispanic audiences and what was once considered a “niche opportunity.”