Advertising Week

It’s Time to Dig Deeper Into Curation to Understand How It Delivers Business Outcomes

The open internet needs to be focused on how technology creates that value, and in a way that matches the simplicity and efficiency of the walled gardens.

Why GTA 6 Will Be a Big Change for Marketers in Gaming

By Mike Murphy O’Reilly, Global Head – Media & Brand Partnerships, Dexerto When Grand Theft…

Curation’s Second Act: Rebuilding the Programmatic Supply Chain

By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied…

Why the Best Leaders Know When to Step Aside

A Q&A with Ivan Doruda, CEO, MGID

The Engine of BevAlc Has Always Been Local. The Industry Is Just Starting to Notice.

Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?

What Soccer Teaches Us About Global Audiences: Translation Is Only the Kickoff, Not the Goal

As the World Cup brings together fans from every corner of the globe, it highlights the fact that the rules may be shared, but the expression of the game reflects culture, history, and identity. You can see it in the way teams move and celebrate.

From Reach to Fandom: Why Creator Marketing Is Becoming Marketing

Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.

The Most Important Thing About AI Is What It Tells Us We Value

I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.