What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.
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24-26 March 2026
October 5–8, 2026
2026
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
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Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era?
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If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.
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To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
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In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.
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As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.
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What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
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The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
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AW360 is Advertising Week’s celebrated year-round content destination, featuring global thought-leadership, award-winning podcasts, and groundbreaking video content from the greatest minds in the industry.
