Advertising Week

The Perfect Union: The Marriage of Creativity and Functionality

By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.

MGID’s Ryan Stewart on Publisher Challenges, Ad Tech Innovation, and Why CPMs Only Tell Half the Story

We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.

Why Some Retailers Win with Commerce Media While Others Lose

The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.

The Best Way to Level up Your Social Media? Proactive Engagement

When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.

Changemakers: Building Relationships With Podcast Advertising

As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.

Changemakers: Human-to-Human Marketing With Mastercard

According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.

Advertising Industry Executives Reflect on 25 Years of Google

As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.