Advertising Week

The World Cup Proved Trust Is the KPI That Matters For Brand Experiences

As marketing continues to evolve, the most successful activations won’t simply create viral moments; they’ll create lasting belief.

The Agentic AI Judgment Cliff We Need To Price In

The market is about to flood with people who can do and starve for people who can direct.

Fair Game or Fixed Odds? Why Dynamic Pricing Could Break Brand Trust

Dynamic pricing feels problematic when it loses its logic in the eyes of the customer.

Measurement Crisis: Why More Data Still Isn’t Delivering More Confidence

Measurement is ultimately about decision-making. The organizations making the greatest progress aren’t the ones with the most data. They’re the ones with the clearest understanding of how marketing contributes to business performance.

Why Cookie-Free Is Still Advertisers’ Best Option

For advertisers, there’s never been a better time to decrease their reliance on cookies.

Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link

By bringing in the data that drives performance in offline direct mail, digital marketers can start building models around real people and real purchase behavior.

AI Personalization Has a Price Tag. Are You Charging the Right One?

Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.

Total Marketing Meets AI for Welfare Design. Everyone Wins.

The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value.