As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
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OCTOBER 6 – 9, 2025
2025
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
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Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
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Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
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The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
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Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
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Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
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There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
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Advertising Week New York is Coming Oct 6 – 9, 2025!
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AW360 is Advertising Week’s celebrated year-round content destination, featuring global thought-leadership, award-winning podcasts, and groundbreaking video content from the greatest minds in the industry.
