Advertising Week

What the ‘AI Doomsday Scenario’ Could Mean for Advertising

AI may industrialise advertising, but it will not automate taste.

What the “Bot Fingers” Era Means for Advertising

The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.

Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media

In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.

Why the Best Travel Brands Win Customers Long Before Take Off

From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.

What the Oscars Teach Us About Advertising That Actually Works

The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention.

The AI Experience Room: A New Monetizable Asset for Rights Holders

For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.

Pilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience

In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.

10 Biggest Social Media Marketing Mistakes Businesses Make

Social media is a fickle and fluid beast. Avoiding these mistakes is your best chance to master the small business social media marketing space for the long haul.

Don’t Change the Game for Ads. Change Ads for the Game

The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.