UPCOMING ADVERTISING WEEK EVENTS

Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.

Traditional attribution and promo codes share the same blind spot.

As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the evolving role of athletes as creators.

Marketers are moving quickly with AI, but I’m not sure enough are asking what consumers think until after the work is already done.

As consumers navigate increasingly digitally saturated lives, one truth has become impossible to ignore: people are actively seeking moments that make them feel something.

Your analytics capture everything customers do and almost nothing about why. Here is how to bridge the two using data you already own.

The goal isn’t simply to improve an AI visibility score, but to understand what information is shaping the customer journey and what influence can reasonably be attributed to it.

As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.

Fashion Week is no longer what happens on the runway, brands inside and outside the agenda are finding ways to get involved.