UPCOMING ADVERTISING WEEK EVENTS

It seems like everyone’s a creator now, and it’s not just because they want to be social media stars. It comes down to how today’s consumers shop.

The definition of an NFL fan has changed, and so has the map of where fans are actually watching.

According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.

Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …

Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors.

The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.

Ultimately, immersive design is a way of respecting fans’ time. When marketers invite them into the story, whether that’s a league narrative, a franchise universe, or a streaming world, marketers are signaling that they’re not just an audience, but a crucial part of the show.

The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.

To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.