UPCOMING ADVERTISING WEEK EVENTS

The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience.

As marketing continues to evolve, the most successful activations won’t simply create viral moments; they’ll create lasting belief.

The market is about to flood with people who can do and starve for people who can direct.

Dynamic pricing feels problematic when it loses its logic in the eyes of the customer.

Measurement is ultimately about decision-making. The organizations making the greatest progress aren’t the ones with the most data. They’re the ones with the clearest understanding of how marketing contributes to business performance. 

For advertisers, there’s never been a better time to decrease their reliance on cookies.

By bringing in the data that drives performance in offline direct mail, digital marketers can start building models around real people and real purchase behavior.

Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.

The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value.