Advertising Week

Which Brand Mascots Are Coming To Super Bowl LX?

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.

Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back

This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.

How Go-to Brands Translate Customer Connection Into Measurable Business Value

These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.

The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount

The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.

Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity

Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact

Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way

The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.

The Olympics Move Fully Into the Programmatic Era

The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.

6 Predictions for 2026—And Only One Involves AI Hype

The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.

Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers

Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.