By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.
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In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.
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How we determine what’s truly important will shape the future of how we interact with information — and each other.
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In 2025, the ability to navigate uncertainty with confidence will separate the leaders from the laggards.
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Beyond personal development, staying informed about algorithm updates can elevate your value within your team. You’ll be better equipped to offer proactive advice and position yourself as a go-to resource when SEO challenges arise.
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These unreachable destinations ignite imagination. With the right stories and tech, they can become symbols of aspiration. The challenge is balancing adventure with responsibility, encouraging sustainable travel while protecting these extraordinary places.
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If charities are to continue to garner the donations needed to further the causes they champion, a new approach to brand suitability is vital.
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Whether in the fast-paced world of casinos or in the wide landscapes of open-world video games, AI influences how players interact with the games and the systems that run them
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If we are willing to accept that AI, even in its most advanced applications, remains bound to some knowledge, without intentionality or understanding of causality, it is mandatory to ask: what are the limits of AI’s epistemic capabilities?
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1-3 April 2025
2025
2025
