What Google quietly taught marketers about quality control, and the lesson goes well beyond local search.
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October 5–8, 2026
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With full data integration, marketing leaders can also get more value from their martech stack’s real-time monitoring and learning capabilities.
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The marketers who win the zero-click era won’t be the ones with the best schema markup.
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If agency leaders don’t exemplify Possibilitarian attitudes and behaviors, the culture won’t either.
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Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
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The dark funnel needs to be strategically navigated and understood.
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Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.
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Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
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By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical…
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