UPCOMING ADVERTISING WEEK EVENTS

Don’t treat agents as a threat to traffic, but as a new audience worth serving.

Against the more than $750 billion spent on advertising last year, that share was roughly $165 billion that never reached a real customer.

By Heather Taylor Mr. Clean’s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie by the creatives at ad […]

DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance.

Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up.

Feed errors go unfixed because no one owns feeds as a strategic asset.

By Becky Johnson, Advertising Week Writer & Podcast Host A person searching for health information in the middle of the workday may have time to read an article and consider […]

The agencies that are furthest ahead right now aren’t necessarily the ones that renamed their teams the fastest.

The brands that endure won’t be the ones with products no one can copy.