Advertising Week

What It Actually Takes to Become AI-Ready Across a Global Team

Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.

Why Influencer Marketing Is the Missing Piece of the Search Puzzle

By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical…

How STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy

ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.

Can We Mitigate the Economic Risks of AI in Digital Advertising?

The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.

Designing for Conversion: How Brand Experiences Unlock Paid Traffic Value

When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.

How Sport, Social Media and Community Are Converging Around Refugee Support

In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.

Why Love Story’s Sound Hits Harder Than Its Fashion, and What It Says About Brands and Nostalgia

A reminder that attention is still shaped by what we allow to linger.

Creativity / AI: Walking the line between PAIN and GAIN

At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.