Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
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October 5–8, 2026
2026
VOD NOW AVAILABLE!
This is the final call for airlines that want to differentiate themselves in the modern travel landscape.
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In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
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The founders I’ve seen complete a sale process successfully are well prepared from the outset.
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Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.
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Search marketers must also become experts in the evolving effect of AI on search.
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The audience is guaranteed. The revenue is not.
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As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
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Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?
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