UPCOMING ADVERTISING WEEK EVENTS

The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.

Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.

Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.

One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.

Verification can carry on measuring what happened, while its intelligence helps shape what happens next.

The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.

Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.

The next generation of data strategy is not about giving machines more access to data.

Some experiences are difficult to replicate, and live sport is unquestionably one of them.