UPCOMING ADVERTISING WEEK EVENTS

Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.

The shortlist of brands AI trusts is already being built. The question is whether your brand will be on it.

The beauty of both gaming and creator ecosystems is that no one is there just to kill time; they’re there to learn, belong, or build, which means they’re actively aware of your brand message.

As consumers become more proactive about their health, the brands that earn a place in their routines will likely be the ones that help them understand how all of those routines fit together.

Spooky season is just around the corner and this year the Monsters Cereals are back for an encore collaboration with The Jim Henson Company.

Talent management is evolving from a business built around monetizing audiences into one increasingly concerned with turning expertise, reputation and trust into durable commercial infrastructure.

As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.

Not every conversation needs a branded social post. Not every audience needs to be interrupted with a brand trying to prove that it understands the culture.

Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly.