UPCOMING ADVERTISING WEEK EVENTS

One of the most interesting things about working across global advertising markets is seeing similar consumer behaviors take shape in very different places. Digital audio is one of the clearest examples. Across Europe, the U.S., Australia and other mature advertising markets, streaming music and podcasts have become part of everyday life, accompanying commutes, workouts, workdays, shopping trips and time at home.

To paraphrase an oft-used quote: “Reports on the death of dashboards have been greatly exaggerated.”

Gaming audiences no longer follow a predictable path from awareness to purchase, forcing marketers to rethink how they build campaigns, measure success, and maintain relationships with players long after a game launches.

Canada’s recently updated casino gaming advertising code is reshaping how creator marketers approach player engagement in the regulated iGaming market. The new guidelines not only clarify compliance boundaries but also […]

As someone who has spent years working in advertising technology since the launch of the iPhone, I’ve seen the industry’s appetite for data grow.

The return of The Celebrity Traitors puts trust back in the spotlight. Contestants must work out who is telling the truth while the people deceiving them try to stay hidden. In programmatic advertising, the stakes are different, but there is a similar challenge: knowing which signals deserve your confidence and which are leading you in the wrong direction.

Marketers scrutinize nearly every part of media buying. They question budgets, bids, delivery, creative performance, attribution windows and optimization rules.

A campaign can deliver the desired result without settling whether every part of the media buy earned its cost. On Modern Marketing and Measurement, Spencer Potts, Co-Founder and CEO of Precise.ai, makes the case for looking beneath campaign totals to examine the buying decisions that produced them.

With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.