UPCOMING ADVERTISING WEEK EVENTS

Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.

The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.

Whose name would you say if you were spontaneously asked to declare your favorite brand mascot? For the 1,200 Americans polled by market researcher Cubery, 10 characters came to immediate mind in their September 2026 analysis on America’s all-time favorite brand mascots.

For Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot and CMO of the Year at the Advertising Week Playmaker Awards, the most powerful brand partnerships go far beyond logos and celebrity endorsements.

Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.

Marketing measurement has already moved beyond the days of waiting until a campaign ends to understand what worked…The next shift is about what happens once those signals are available.

For brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go?

Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention?

At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.