UPCOMING ADVERTISING WEEK EVENTS

One of McDonaldland’s most beloved mascots is finally getting her moment in the spotlight.

The industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created.

For brands, success will depend on understanding the context in which people are playing, respecting the community they are part of, and delivering content that earns attention rather than demands it.

Advertising Week New York returns October 5–8 with an industry that has spent several years promising transformation and is increasingly being asked to prove what that transformation actually produces. From AI and creators to commerce, streaming, attention and brand building, AWNY 2026 should provide a revealing look at a marketing business moving beyond fascination with new capabilities and toward the considerably harder business of making them useful.

By Matt Emans, CTO and Co-Founder at Newton Research AI is making it easier for advertisers and agencies to tap into measurement techniques that were previously expensive, complex and time […]

The World Cup’s record-breaking popularity is a pivotal moment for how brands approach sports streaming.

As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.

Marketing greatness is not defined by who collects the most data, but by who can connect it into the clearest, most actionable understanding of the customer—and use that understanding to make better business decisions that scale in effectiveness over time.

From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors.  With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales.