UPCOMING ADVERTISING WEEK EVENTS

TV won’t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive.

Are you measuring more than ever, but feeling less certain about what the numbers actually prove?

Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media.

The three archetypes that make a brand’s relationship with its audience visible, and actionable.

Have you ever wondered how your brand stacks up against others on social – not just your competitors, but other industries?

Here’s what I learned from watching and engaging with the content across screens, channels, and platforms during the 2026 FIFA World Cup:

Spain won the World Cup, but underdogs found the media nobody else thought to buy.

Have you ever tried to prove the value of social – and found yourself reaching for metrics that don’t quite say what you mean?

Thirty years in, the franchise isn’t coasting.