Advertising Week

Creative Intelligence: When AI Becomes a Mirror for Human Taste

AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.

Why 2026 Is the Year Performance Marketing Finally Stops Guessing

If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented.

Retail Media Can Expand the Funnel — or Finally Expand the Market

Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.

Tips for Optimizing Ad Performance for Your FIFA 2026 Campaigns

With the FIFA World Cup less than six months away, are your advertising and marketing plans set?

How Pringles Built “Pringleleo” in Their 2026 Big Game Ad

Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.

Looking forward: How AI is Reshaping Ad Creative and Propelling MMM into a New Era

AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.

AI Licensing Helps Publishers, but Won’t Save Them

Publishers have split into two camps: those who license, and those who sue.

LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms

In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.

How Live Events Connect Brands With the ‘Social Media Generation’

The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.