UPCOMING ADVERTISING WEEK EVENTS

Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.

As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.

The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.

The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.

To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.

The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.

Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.

Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.

AI isn’t something you turn on and walk away from. The competitive advantage isn’t the automation itself. It’s in the boundaries you set for it.