UPCOMING ADVERTISING WEEK EVENTS

As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.

Fashion Week is no longer what happens on the runway, brands inside and outside the agenda are finding ways to get involved.

Retailers have no control over market conditions or trimmed budgets, but they can control how well they respond to the people already visiting their websites and stores.

Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.

The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.

Whose name would you say if you were spontaneously asked to declare your favorite brand mascot? For the 1,200 Americans polled by market researcher Cubery, 10 characters came to immediate mind in their September 2026 analysis on America’s all-time favorite brand mascots.

For Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot and CMO of the Year at the Advertising Week Playmaker Awards, the most powerful brand partnerships go far beyond logos and celebrity endorsements.

Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.

Marketing measurement has already moved beyond the days of waiting until a campaign ends to understand what worked…The next shift is about what happens once those signals are available.