UPCOMING ADVERTISING WEEK EVENTS

Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.

The next generation of data strategy is not about giving machines more access to data.

Some experiences are difficult to replicate, and live sport is unquestionably one of them.

Integrity must matter somewhere in the process and when the AI bubble bursts, which it will, we’ll be left with people without the skills or cognitive capability to find a way out of the problem.

The healthcare organizations that get AI right may not be the ones that make it the most visible.

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.

For brands with real differentiation and a loyal following, the conclusion is straightforward.

To get the best performance in an era of unlimited choices, it’s best to start by narrowing things down as much as possible.

One fairly basic question remains surprisingly difficult to answer: Did the ad reach a real person capable of becoming a customer?