UPCOMING ADVERTISING WEEK EVENTS

The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.

By Becky Johnson, Advertising Week Writer & Podcast Host Marketers have more data than ever, but much of it remains scattered across departments, platforms, publishers, retailers, and business partners. Bringing […]

AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.

Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how brands can manage the growing complexity of commerce, media and customer data.

The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.

That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.

The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists.

As the NFL season unfolds, every optimization decision comes back to a simple test.