Advertising Week

Why Brands Still Don’t “Get” Gaming — And Why That’s a Problem

One of the biggest reasons brands struggle with gaming is deceptively simple: they don’t know what it is.

Did CPM Break the Open Web?

We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like.

Retail Media Needs AI: This Is How to Make It Happen

This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.

The Brand-as-Publisher Playbook: Why Editorial Discipline is Your Only Defense in the AI Era

By Ben Bloch, Founder & CEO, Bloch Holdings, Inc. For decades, the world operated within…

Quantum Marketing Demands a New Mindset for Brands

By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.

The OOH Factor: Why Billboards Are Still Effective in the Digital Age

The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns.

Escaping the Race to the Bottom – Why Relevance Must Define Quality

By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.

When AI-Driven Content Falls Short: A Headless CMS Playbook for Human-Driven Storytelling

The “AI vs. Human” debate is a distraction. The real competition is between brands that are stuck in the rigid workflows of the past and those that have built a flexible foundation for the future.