Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.
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24-26 March 2026
October 5–8, 2026
2026
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
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Publishers have split into two camps: those who license, and those who sue.
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In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
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The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.
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With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.
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Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.
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In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
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For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
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