Editorial

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Content is Key But Curiosity is King

By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.

Motivation podcast, listen to inspiration idea for self improvement and career development, success story concept, inspired woman using headphone to listen to big lightbulb idea podcast microphone. stock illustration

The Upside of Digital Audio Advertising in a Downturn

And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.

Game On! Mr. Peanut Is Heading To Super Bowl LVII!

Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.

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2023 Predictions for Marketers

At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.

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