While the Gen Z story is still being written, brands should not wait any longer to prepare for their cultural and spending dominance.
Editorial
In an increasingly competitive digital marketing landscape, behavioural analysis can give brands the edge by unlocking detailed consumer insight and enabling the delivery of a truly personalised customer experience.
Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.
Then and now, follow along our timeline for a look back at the Sour Patch Kids and their evolution over the decades.
If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.
Stand up, stand out, be brave, and activate your brand so that it focuses on your values, and your value to audiences and the world.
Data phobic CMOs are afraid to test new creatives and unable to prove the value of campaigns to their board.
As the TV market continues to evolve, we’re only in round one. As we move forward, marketers must embrace and navigate these trends to be successful.
Mike Foster, founder and strategic creative director at Straight Forward, explores how brands can take action to spark emotional connections in an era of uncertainty.
The end of third-party cookies is already underway and Apple’s App Tracking Transparency (ATT) feature is an early example of a more privacy-focused approach.
With feed scrolling the new browsing, how we capture, benchmark and improve on ‘Attention’ optimisation as integral to the planning approach will have major ramifications for proven and consistent client value.
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.
The incredible set of unique circumstances informing sentiment and motivation at the individual voter level in 2022 is beyond human computing or imagination.
The next generation of internet (3.0) will very likely be built upon blockchain technologies.
Small businesses are preparing for a new type of market. One that’s not driven by the direct impact of COVID-19 – but rather, one determined by the economic aftermath of the pandemic.
A Q&A With Claritas Senior Vice President Quinn Jalli
Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022
While it may sound like some distant, fantastic future, the metaverse already here in a big way.
By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or…
Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.
If you want a job done best, hire anyone who cares deeply for something beyond their day-to-day profession. Try hiring a mom.
Brands need to meet the growing expectations of consumers to keep them engaged.
To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.
One thing is certain: personalized advertising already provides limited knowledge of users’ interests and will soon disappear. Contextual and semantic targeting alone won’t be enough to thoroughly understand online users.