Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.
Editorial
Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
If you’re marketing to women over 40, take the time to understand what that looks…
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.
We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media…
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies…
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
TV ads transacted on broad age and gender targets from panel-based ratings as the common currency will soon be in the rearview mirror. The journey is well under way to evolve the measurement currency to meet the needs of marketers and publishers.
Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
Most marketers are now considering best practices. While there are sure to be quite a few, they can all be rooted in a clear value exchange — by highlighting how data collection can improve overall experiences for consumers.
As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data.
While it’s probably difficult to imagine in today’s world – where anyone can whip up a business-destroying Twitter storm in seconds – listening to customers hasn’t always been the default.
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.
If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.
No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve.
Which colors work best on screen? How many people should you cast? The answers are…
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and…
For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.