ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.
The partnership will see The Weather Channel, a flagship brand of The Weather Company, become the exclusive weather provider for ReachTV, delivering precise and timely 1-minute travel forecasts. These localized weather updates will be broadcast on ReachTV’s expansive network of screens, which are strategically placed at 2,400 airport gates and 750 venues, including bars and restaurants, in 90 airports nationwide. The hyper-localized weather segments will include current conditions, daily and weekly forecasts, and a national overview highlighting any weather disruptions that might impact travel.
What sets these forecasts apart is the use of ReelSphere, The Weather Company’s cutting-edge technology designed specifically for the broadcast and streaming industries. ReelSphere leverages advanced AI to quickly generate hyper-localized video content, making weather updates both compelling and relevant. This system allows for around-the-clock delivery of high-quality weather forecasts across multiple digital platforms, including connected TVs, mobile devices, and social media.
Lynnwood Bibbens, CEO and Founder of ReachTV, emphasized the value this new feature brings to travelers: “Our mission at ReachTV goes beyond entertaining travelers with original programming and live sports broadcasts. We also aim to provide them with critical, real-time information that enhances their travel experience. The Weather Company’s services, which are both accurate and innovative, bring immense value to our airport screens, helping travelers navigate their journeys more smoothly.”
Joe Fiveash, Head of Enterprise Media and New Verticals at The Weather Company, echoed these sentiments, noting the increasing importance of reliable weather data amid today’s more unpredictable climate conditions. “With severe weather becoming more frequent and impactful, having access to accurate weather data is crucial—especially for travelers. Our partnership with ReachTV ensures that we can provide actionable, hyper-local weather forecasts exactly when and where people need them the most. Using ReelSphere, we can deliver highly relevant weather updates that help travelers make more informed decisions.”
This collaboration addresses a growing demand for real-time, localized weather information at a time when travel disruptions due to severe weather are becoming more common. Whether it’s a summer thunderstorm or an unexpected snow squall, passengers now have an invaluable tool at their disposal to stay ahead of potential delays, helping them adjust their plans on the go.
About ReachTV
ReachTV is a free, ad-supported streaming television network with an extensive monthly audience of over 50 million viewers. Available across 750 venues and 2,400 airport gates in North America, ReachTV is also distributed to 500,000 hotel rooms. The network combines technology, data, and compelling storytelling to offer a next-generation media experience that includes shopability, live sports, and premium original content. Among its esteemed content partners are the NFL, TikTok, LIV Golf, ACC Football, Business Traveler, Billboard, and the Harlem Globetrotters.
About The Weather Company
The Weather Company provides world-class weather data and insights to help individuals and businesses make informed decisions. Known as the world’s most accurate forecaster, The Weather Company combines cutting-edge technology and advanced AI to deliver highly reliable weather information. Serving hundreds of enterprise clients in media, advertising, aviation, and beyond, the company also reaches millions of consumers through its flagship digital properties, The Weather Channel (weather.com) and Weather Underground (wunderground.com). To learn more, visit weathercompany.com.
By integrating advanced weather forecasting into one of the most frequented travel hubs—airports—ReachTV and The Weather Company are providing a service that will not only keep travelers informed but also empower them to navigate the unpredictable nature of travel with greater confidence. This partnership marks a significant step forward in transforming the travel experience for millions of people each day.
