Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, CEO of Magnet Media, to explore how the most successful brands are turning events into year round marketing engines. Drawing from their collaboration around NRF, they share how strategy, storytelling, and content work together before, during, and after an event to build awareness, deepen engagement, and drive business results.
Liz and Courtney discuss what separates content that extends the life of an event from content that simply captures it, how executive voices amplify event impact, and why every event should support a larger marketing strategy.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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