My approach to corporate events started with planning personal celebrations. Whether I'm hosting a dinner party, planning my wedding, celebrating a birthday, or organizing another milestone event, I've noticed that the same elements that make guests feel welcomed and excited also translate directly to conferences,…

Peer-to-peer sharing worked. It is what nobody saw coming; the exhibitors were responsible for this, and every registration could be directly traced back to its source.Once HD Expo allowed Forge to include its entire community in its promotion efforts, it could no longer ignore the…

There is no social proof quite like a suspiciously long line in the middle of the city.

Experiential marketers dedicate months of effort into crafting out speaker selection, agendas, content and activations. However, some of the most important elements leading to an event's success don't even have anything to do with what is happening onstage.

There's a version of this conversation that's been happening for a decade: "experiential marketing is having a moment." Except the moment just turned into a $139 billion line item, and nobody's calling it a moment anymore.

Media organizations know where it all starts: the story. Some of the best experiential marketers are starting to realize that every event is the beginning of content that keeps creating value long after attendees leave.

If you're a brand marketer wondering whether sponsoring a more intimate, curated B2B event is worth it, this one's for you.

The most memorable brand experiences begin with trust, shared values, and a willingness to build something together. Great experiential marketers create lasting impact by building strong partnerships, aligning on a shared vision, and bringing ideas to life with purpose. The long-running collaboration between EY and…

One of the upsides of building software in this industry is the front-row seat. For years I've spent more time than I can count listening to event marketers, content leaders, and conference organizers talk through what they're trying to solve. Those conversations have always been…

Experiential marketing has always been about bringing people together. Today, the brands creating the greatest impact are thinking far beyond the people in the room. The event is only the beginning. The real opportunity is everything that happens after it.