HEALTH + WELLNESS
FEATURED
Healthcare AI Should Make Care Feel More Human
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
Healthcare AI Should Make Care Feel More Human
The healthcare organizations that get AI right may not be the ones that make it the most visible.
Healthcare Advertising and the Prisoner’s Dilemma
The irony is difficult to ignore. The industry has become extraordinarily sophisticated at evaluating technology. But we’re becoming much less sophisticated at evaluating how strategic capacity creates value.
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Healthcare Marketing Needs to Get More Human
The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days. -
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next. -
Health Brands Need to Be as Holistic as Their Customers
As consumers become more proactive about their health, the brands that earn a place in their routines will likely be the ones that help them understand how all of those routines fit together. -
Why Brands Need to Design Systems, Not Products
In this new era, the brands that will thrive won’t simply have the best product. They’ll have the strongest brand system. -
Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients
Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around -
GenAI Search: What Healthcare Marketers Need to Know
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era. -
Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Cancer affects everyone, fans, players, families, and entire communities. -
From Impressions to Appointments: Redefining Healthcare Marketing Results
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. -
Mental Health Matters: Kenneth Cole & The Mental Health Coalition
We need to work together to empower access to vital resources and necessary support for all. -
Health for All: How Everyone in Advertising Can Make a Difference in Health
In health, medical education, med comms and access teams are unsung heroes that underpin our drive to promote access to healthcare. When we marry those skillsets with creativity, our ability to maximize science and improve health outcomes increases. -
Revolutionizing Relevance with Customized Healthcare Audiences
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When AI Writes, Who Owns the Thought?
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Beyond the AI Hype: How Agents Are Actually Changing Commerce, with Ross Caveille