PRODU Original (In English)
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EDO’s Third Annual SLTV Outcomes Report: Spanish-Language TV Ads Drive Nearly 50% More Impact Than English-Language Ads
New research released by EDO, the TV outcomes company, finds that ads airing during Spanish-language TV (SLTV) broadcasts generated nearly 50% more impact than the English-language TV (ELTV) average over the past year, based on more than 1.3 million ad airings and 332 billion impressions…
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Cine en Español and Cine de Horror Now Available in Fubo
Cine en Español and Cine de Horror, the FAST channels produced and distributed by SOMOS FAST are significantly expanding their distribution in the United States with their launch on Fubo, a leading virtual multichannel video programming distributor (vMVPD). Luis Villanueva, President and CEO of SOMOS…
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JK Media Group Enters the Microdrama Production Space with Encerrada con el Enemigo and Infidelidad Amenazada for ViX
JK Media Group, the production company behind Ninel Conde: Sin Filtro, Chiquis Sin Filtro and La Trevi Sin Filtro, is producing a pair of new microdramas for TelevisaUnivision’s ViXMicrO, two of the first-ever produced in the U.S. for the platform. The new Spanish-language microdramas, Encerrada…
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Sony Pictures Television Announced The Promotions Of Two Key Leaders In Latam
Sony Pictures Television (SPT) announced the promotions of two key leaders within the company’s Latin American production business. Carlos Quintanilla Sakar has been promoted to SVP & Head of Content and Production, Latin America and U.S. Hispanic, and Adriana “Dida” Silva has been promoted to…
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Alias Cóndor: The International Alliance Between DW, LA Times Studios, And Futuro Media Breaking New Ground In Narrative Audio
Deutsche Welle (DW), LA Times Studios, and Futuro Media joined forces in production, editing, and investigative reporting to launch Alias Cóndor (in Spanish) and Call Sign Condor (in English)—a collaborative project designed to bring this reality to global audiences across Latin America and the United…
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DW, LA Times Studios, And Futuro Launch Alias Cóndor, A Podcast About The Untold Stories Of Latin American Soldiers In Ukraine
DW, LA Times Studios, and Futuro have launched Alias Cóndor (Call Sign Condor), a four-episode podcast—the first of which is available now—revealing never-before-told stories of Latin American soldiers in Ukraine. An international collaboration between DW, LA Times Studios, and Futuro Studios, the series steps into…
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Alias Cóndor: Four Podcast Episodes Telling The Stories Of Latin American Soldiers Fighting In Ukraine
Through a new four-episode podcast, co-produced by DW, Futuro Studios, and LA Times Studios—with its first episode released on Wednesday the 23rd—journalist Carolina Chimoy delves into the lives of Latin American soldiers who have traveled to Ukraine to fight in a war far from home.…
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Carolina Chimoy: “Bringing Alias Cóndor To The Podcast Format Was Due To The Involved Parties’ Reluctance To Expose Themselves Publicly”
A massive and unprecedented phenomenon quietly began brewing in the trenches of Eastern Europe: Latin American men and women traveled thousands of kilometers to wear the Ukrainian military uniform and fight against Russian forces. To understand what lies behind this decision, TV journalist and international…
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Sipur Sees Global Crossover Appeal to English-Speaking Audiences for Mírame Así Co-produced with Yair Dori, FAM Contenidos and SWAP
YA music romance Mírame Así, El Camino de Noa, starring international pop recording artist Noa Kirel and Argentine actor-singer Agustín Bernasconi, has set Oct. 9 as the Latin American premiere date on Prime Video. Shari Redstone’s Sipur Studios will lead international sales for the series…
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Nielsen: Hispanics Generated 19.1% of All U.S. Streaming Time During First Half of 2026
Hispanics now account for nearly one in every five minutes of streaming consumed in the U.S., according to a new study from Nielsen. Nielsen’s new report, titled The Year America Watched in La Sala: Hispanic Audiences & Watch Party Culture, reveals that during the first…
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Telemundo’s Miguel Lorenzo: “To Be Successful In Media, A Company Needs To Prioritize Live Sports In Its Business”
Miguel Lorenzo, SVP of Sports Content at Telemundo, told PRODU that for a company like Telemundo and NBCUniversal, and for the industry in general, live sports are extremely important and fundamental. “We have the most recent example, the World Cup: live sports events continue to…
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Casting By Operates in Four Markets and Expands its Work on English-Language Productions
Casting By marks nine years of operation with projects in Mexico, Colombia, the U.S., and Spain. The company also works on English-language productions and takes part in titles for platforms such as Netflix, Amazon, and HBO. Jessica Caldrello, CEO and director of Casting, explained that…
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ViX Presents The Trailer For The Series Timbiriche, Debuting Friday, October 9
ViX revealed the trailer for its original fiction series inspired by true events, Timbiriche (8×45′), which debuts Friday, October 9, with episodes available every Friday exclusively on the platform. ViX had previously announced the cast and premiere date for the production. The series follows a…
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Portugal Film Commission Returned to TIFF: The Market
The Portugal Film Commission returned to Toronto, Canada, to take part in TIFF: The Market, held as part of the Toronto International Film Festival from 10 to 16 September 2026. This return provided an opportunity to further promote Portugal as a filming destination among international…
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Merzigo Launches Four New Businesses And Commits US$200 Million To Content Investment In 2027
Merzigo, the global media technology company powering premium content distribution and monetization across YouTube and Facebook, today unveiled four new businesses – Merzigo Studios, Merzigo Platforms, Merzigo Ad Alliance and Merzigo Academy – and announced a US$200 million commitment to content investment in 2027. The…
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José Romero of CTVBridge: “We Created A Solution That Bridges The Gap Between Mobile-Device Engagement And Connected TV App Launches”
José Romero, who spent 20 years working for media and entertainment companies such as Sling TV and Tegna, founded CTVBridge to address a challenge he encountered throughout his career—one that, he says, no company was offering a solution for: connecting engagement on mobile devices with…
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Telemundo Celebrates Hispanic Heritage Month with Juntos Imparables / All Together Better Campaign
Telemundo celebrates Hispanic Heritage Month with Juntos Imparables / All Together Better, a bilingual, multiplatform campaign that will launch Monday, Sept. 14, across Comcast NBCUniversal’s channels and digital and social platforms. This year, the campaign celebrates the power of community and connection, highlighting how our…
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Vme TV Uses Generative AI to Bring the Untold Hispanic Stories of the American Revolution to Life
Most Americans know Washington, Jefferson and Lafayette. Few know Bernardo de Gálvez, Juan de Miralles or Diego de Gardoqui. Their names may be unfamiliar. Their place in the story of American independence is not. As the United States marks its 250th anniversary, Vme TV is…
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Don Francisco Returns to Univision with Gigantes con Don Francisco
TelevisaUnivision announced today the premiere date for Gigantes con Don Francisco, a new series of special programs that will feature deep-dive interviews, surprises, and unforgettable reunions, reviving the moments that defined generations and brought millions of families together. Hosted by Don Francisco alongside co-host Nitzia…
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Comedian and Writer Adrián Manzano Seeks Buyer for His Bilingual Sitcom Comedia del Adri
Adrián Manzano, comedian and writer, is presenting the pilot of his sitcom, Comedia del Adri, at several festivals, including the Indiewood Film Festival on Saturday, Sept. 12, at the TCL Chinese Theatre on Hollywood Blvd. in Los Angeles, and the FilmGate Festival in Miami on…