ARTIFICIAL INTELLIGENCE
PARTNER CONTENT
The AI Experience Room: A New Monetizable Asset for Rights Holders
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
From Shelf to Screen: How AI is Transforming Consumer Brand Engagement
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
The Other Side of AI in Marketing: Key Concerns Every Business Should Understand
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
AI: MACHINE-MADE MARKETING PODCAST
Your Customers Already Told You
Matt also explains why the future isn’t more data—it’s knowing which data matters.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
Stop Bolting AI Onto Broken Marketing
Oz explains why AI is exposing the cracks in marketing instead of fixing them.
LATEST
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AI Is Amazing. Your Ads About It Still Have to Be True.
The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience. -
Your Customers Already Told You
Matt also explains why the future isn’t more data—it’s knowing which data matters. -
The Agentic AI Judgment Cliff We Need To Price In
The market is about to flood with people who can do and starve for people who can direct.
AI SESSIONS
Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Demystifying the Real Value of AI in Marketing
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
AW SHORTS – AI
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Total Marketing Meets AI for Welfare Design. Everyone Wins.
The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value. -
SEO Is Dead. Here’s How to Win the Zero-Click Consumer.
Search hasn’t disappeared. But the job of search marketing has fundamentally changed. -
Enough about LLMs. Operating Models Are the Future of AI-Native Marketing
It is not enough to add AI to existing workflows and expect better outcomes. -
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all. -
AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market. -
AI Is Turning Brand Discovery Into a Recommendation Engine
In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer. -
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
AI innovation doesn’t have to be a zero-sum game where capability comes at the expense of cost control. -
The Measurement Gap in a Zero-Click World
Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see. -
Stop Bolting AI Onto Broken Marketing
Oz explains why AI is exposing the cracks in marketing instead of fixing them. -
Tiktok’s Agentic AI Era Is Here. But Are Advertisers Ready to Hand Over the Keys?
The future of media activation is undeniably moving toward greater automation and agent-led execution. -
AI Is Not the Strategy. Growth Is.
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage. -
The Most Important Thing About AI Is What It Tells Us We Value
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”. -
Why AI and Google Discover Volatility Are Forcing Publishers to Rethink Growth
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant […] -
How Agentic Advertising is Reshaping Audience Data Strategy
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on more responsibility for campaign optimization and activation, advertisers are paying much closer attention to the […] -
Monkeys on Typewriters: Why AI Is Forcing Creativity to Rediscover Its Humanity
The most interesting creative businesses right now aren’t the giant monoliths. -
Creativity and Kindness: Still Undefeated
In the age of AI, human skills win. -
The Architectural Debt of AI: Why Agentic Systems Demand a Foundation First
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine. -
Women in AdTech Are Already AI Power Users. Here Is How We Lead From the Front.
The next decade of AI is being built right now, in decisions happening this quarter inside companies whose leaders are reading this piece. -
Share of Search Is Dead. Share of Recommendation Is What Marketers Should Track Now.
By Julian Diep, Paid Acquisition Consultant, Blue Grid Media Only 11% of cited domains overlap between AI engines. That changes everything about how you measure brand visibility. For two decades, […] -
The Performance Marketing Playbook Just Expired
This is the part to keep saying out loud to your teams, your CFO, and your board: the foundation we’ve all been operating in is different now, and more changes are coming. -
AI’s Next Challenge Isn’t Technology. It’s Learning How to Work With Humans
The future of marketing is unlikely to belong to either humans or machines alone. Instead, it will belong to organizations that understand how to combine the strengths of both. -
Human First, AI Enhanced
On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today. -
Your Website Is Becoming an AI Landing Page. Are You Ready?
The AI referral moment will not be won in the answer box alone. -
The Bargain That Built the Open Internet Is Failing
If the existing model continues to deteriorate, the answer cannot be to simply hope that the market corrects itself. -
Your Next Customer Might Be a Bot
Start by asking what happens when the customer isn’t in the room. -
When a Platform Automates Away Your Right to Complain
What Google quietly taught marketers about quality control, and the lesson goes well beyond local search. -
AI Search Killed the Click. Intent Didn’t Die.
The marketers who win the zero-click era won’t be the ones with the best schema markup. -
Search On: The Future of Search and AI
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
LATESt
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What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
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First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
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AI Is Amazing. Your Ads About It Still Have to Be True.
The lesson: product demonstrations are a legitimate way to show off AI capabilities, but they must accurately depict what ordinary consumers will actually experience.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
As marketing continues to evolve, the most successful activations won’t simply create viral moments; they’ll create lasting belief.